SPECIALIST DIPLOMA IN INTERNET AND SOCIAL MEDIA MARKETING (Kingston International College)

The Specialist Diploma in Internet and Social Media Marketing allows students to master the skills and knowledge of an effective Internet Marketer. Students will undergo rigorous and robust learning curriculum designed to equip and enable the student to fulfil the Internet and Social Media Marketing needs of major brands as a highly valued employee, or build a business as an entrepreneur to meet the growing demands of small and medium-sized businesses for high return-on-investment online marketing campaigns.

Students should be able to immediately implement strategies in their respective companies and businesses.

The aims are to provide a qualification that:

• Identifies social media and internet platforms that complement the marketing strategies of companies
• Provides alignment of company mindsets to prepare them for social media strategies
• Plans and executes a comprehensive social media strategy
• Creates highly effective Internet marketing direct-response campaigns that produce a positive and high return-on-investment (ROI) for businesses through the generation of quality traffic, and conversation of traffic to leads and/or sales
• Builds growth and preserve the brand equity of organisations through the use of organic and viral social media, in a way that reflects the organisation’s values and roles in society and the marketplace