MBA (Digital Marketing) (University of East London)
Course Information
Description
This course is designed to give learners the opportunity to:
- Study organisations, their management and the changing external context in which they operate.
- Develop the ability to apply knowledge and understanding of business and management to complex or difficult issues, both systematically and creatively, to improve business and management practice, including within an international context.
- Develop key marketing management skills and techniques for the development of professional marketing consultancy
- Gain knowledge and understanding of business innovation – creativity, intrapreneurial – and entrepreneurial behaviour and enterprise development, and the management and exploitation of intellectual property.
- Develop leadership and management skills – leadership and management of people within organisations – leadership, organisational behaviour and motivation.
- Develop lifelong learning skills, including engendering an enthusiasm for business and for learning more generally as part of continuing personal and professional development.
Entry Requirements
Admission Criteria
Age Requirement
- At least 20 years old
Academic Requirement
- Lower Second Class classification (2:2) from an undergraduate degree or equivalent
- A non-graduate qualification for mature students who are at least 30 years old and with minimum of 8 years of working experience
English Entry Requirement
- For those candidates whose first language is not English, they are excepted to have:
- at least an IELTS 6.0 (with a minimum of 6.0 in Writing and Speaking; minimum 5.5 in Reading and Listening),
- 2. or the equivalent
Exemptions / Credit Transfer / Advanced Standing
Candidates who do not hold such qualifications (i.e.: formal qualifications which marginally fall short of the normal minimum entry requirements) and are at least 30 years old will be assessed as to their suitability through interview, and where necessary the taking of references. They should be compensated for by his/her relevant work experience provided that such candidates have held, for a minimum of eight years, a responsible position which is relevant to the Master’s degree to be pursued.
Key Facts
Accredited by: University of East London
Course Length:
12 Months (Full-Time & Part-Time)
Support for students and their learning:
- All students studying in Beacon benefit from the team of dedicated tutors who provide a point of personal and regular contact for students
- Student handbook, programme handbook and individual module handbooks
- Module content and materials via Moodle Virtual Learning Environment
- Library and learning resources of both University of East London and Beacon
- Wifi, photocopying & printing services, library with PCs and laptop recommendation services
- Unlimited worldwide web access
- Access to student services including those offered by careers, welfare and counselling.
Teacher-Student Ratio
- Beacon maintains a maximum teacher-student ratio as follows:
- Lecture: From 1:11 to 1:72
- Practical & Tutorial: From 1:11 to 1:40
Career Opportunities
Information not available
Modules
The Master of Business Administration (Digital Marketing) comprises of these six (6) compulsory units from the following list determined by the School:
Compulsory Units
- Managing Strategy, Operations and Partnerships
- Managing Financial and Human Resources for Sustainable Business Success
- Marketing in a Digital Age and Corporate Social Responsibility
- Mental Wealth: Professional Exchange & Applied Research
- Mental Wealth: Professional Fitness & Leadership
- Digital Marketing Strategic
- Applied Digital Marketing Project