Master of Science Digital Marketing (Teesside University)
Course Information
Description
Course Overview
The Master of Science Digital Marketing gives you the skills and knowledge required to be successful in a range of digital marketing roles including social media, business marketing strategy, digital marketing communications, automation, content management and curation, and measurement and analysis. You consider a wide range of marketing theory and critically evaluate how all aspects of digital marketing link into the strategic marketing planning process.
You examine the disruptive nature of technology and how it challenges traditional marketing methods and practices – exploring new ways of working across infrastructure, processes, people and culture to support the marketing function within a business.
Across all digital channels, every click, interaction, journey and registration is tracked – the learnings from this can enhance marketing and business return on investment. You take the guesswork out of what drives return on investment, examining and applying digital marketing metrics with the aim of increasing online customer engagement/user optimisation.
Our Master’s in Digital Marketing has been devised in collaboration with a number of the region’s leading digital agencies, giving you contemporary practice-based understanding.
Entry Requirements
Age Requirement
20 years old
Academic Requirements
You must be an honours graduate of any discipline, with a minimum of a 2.2 obtained from a recognised university, or hold an equivalent professional qualification acceptable to Teesside University Business School.
For additional information on entry requirement please see website https://www.tees.ac.uk/sections/postgrad/pg_entryreq.cfm
English Language Requirement
- If your first language is not English, you will need an IELTS score of 6.0 equivalent with no component below 5.5
- Singapore-Cambridge GCE O Level English – Grade C or above for all entries
- Other English requirements are per Teesside University’s entry requirement
For information regarding English Language please see link below
https://www.tees.ac.uk/sections/international/minimum_english_scores.cfm
https://www.tees.ac.uk/sections/international/english.cfm
Mature Candidate
Candidates who are at least 30 years of age with at least 8 years of working experience. To qualify as a mature candidate, you are required to submit a Personal Statement of not more than 200 words and 2 Referee Reports from at least one employer. Shortlisted applicants may be required to attend an interview.
Career Opportunities
Information not available.
Modules
Module Titles | Credits |
---|---|
Digital Communications | 30 |
Digital Innovation and Change Management | 30 |
Digital Optimisation, Analytics and Metrics | 30 |
Professional Marketing Project | 60 |
Strategic Digital Marketing | 30 |