Master of Science Digital Marketing (Teesside University)

Course Information

Course Type
Full-time
Fees (Local Students)
S$22,000
Fees (Foreign Students)
S$22,000
Other Fees
Course Fee is inclusive of Tuition Fees & Exam Fees (one time) FPS Insurance premiums are paid by Amity, unless stated in the Student Contract which has to be paid by the student separately. Fees indicated are exclusive of GST. Valid Employment Pass / Special Pass / Work Permit Holders to will pay ‘Local’ Course Fees.
Duration
1 year
Intake Months
Contact school for more information.
Programme Grant
No student grant for this course.
Class Schedule
Contact school for more information.
Assessment Method
Contact school for more information.

Description

Course Overview

The Master of Science Digital Marketing gives you the skills and knowledge required to be successful in a range of digital marketing roles including social media, business marketing strategy, digital marketing communications, automation, content management and curation, and measurement and analysis. You consider a wide range of marketing theory and critically evaluate how all aspects of digital marketing link into the strategic marketing planning process.

You examine the disruptive nature of technology and how it challenges traditional marketing methods and practices – exploring new ways of working across infrastructure, processes, people and culture to support the marketing function within a business.

Across all digital channels, every click, interaction, journey and registration is tracked – the learnings from this can enhance marketing and business return on investment.  You take the guesswork out of what drives return on investment, examining and applying digital marketing metrics with the aim of increasing online customer engagement/user optimisation.

Our Master’s in Digital Marketing has been devised in collaboration with a number of the region’s leading digital agencies, giving you contemporary practice-based understanding.

Entry Requirements

Age Requirement

20 years old

Academic Requirements

You must be an honours graduate of any discipline, with a minimum of a 2.2 obtained from a recognised university, or hold an equivalent professional qualification acceptable to Teesside University Business School.

For additional information on entry requirement please see website https://www.tees.ac.uk/sections/postgrad/pg_entryreq.cfm

English Language Requirement

  • If your first language is not English, you will need an IELTS score of 6.0 equivalent with no component below 5.5
  • Singapore-Cambridge GCE O Level English – Grade C or above for all entries
  • Other English requirements are per Teesside University’s entry requirement

For information regarding English Language please see link below

https://www.tees.ac.uk/sections/international/minimum_english_scores.cfm

https://www.tees.ac.uk/sections/international/english.cfm

Mature Candidate

Candidates who are at least 30 years of age with at least 8 years of working experience. To qualify as a mature candidate, you are required to submit a Personal Statement of not more than 200 words and 2 Referee Reports from at least one employer.  Shortlisted applicants may be required to attend an interview.

Career Opportunities

Information not available.

Modules

Module Titles Credits
Digital Communications 30
Digital Innovation and Change Management 30
Digital Optimisation, Analytics and Metrics 30
Professional Marketing Project 60
Strategic Digital Marketing 30

Locations

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