Master of Business Administration in International Marketing (Bangor University)
Course Information
Description
Programme Objectives
This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.
The programme will also develop students’ knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment in which they operate and develop students’ ability to take a strategic overview of business and organisational issues.
An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.
Accreditation
This programme is accredited by CIMA (Chartered Institute of Management Accountants) and CIM (Chartered Institute of Marketing).
Entry Requirements
All applicants must be of age 21 and above and possess one of the following:
- At least a lower 2nd class honors degree
- Overseas degree level qualification and grade
- Mature Candidates of minimum 30 years old with 8 years of working experience
English Language Requirement
Applicants are required to possess one of the following:
- IELTS 6.0 (with no element below 5.5)
- TOEFL internet based test (IBT) 75 (Listening 17, Reading 18, Speaking 20, Writing 18)
- Pearson PTE 56 (no element lower than 51)
- Cambridge English Test Advanced - 169 (no element below 162)
- MDIS Professional Certificate in English (PCIE)
- Pass MDIS English Placement Test
- Letter from College/University clearly stating the Medium of Instruction of the highest qualification to be English
- or Equivalent
Student Pass Application
International students are required to apply for a student pass if he/she wishes to study full-time in Singapore. Visit https://www.mdis.edu.sg/student-pass-application for detailed information.
Career Opportunities
Information not available
Modules
- Marketing Strategy (15 Credits)
- Management Research (15 Credits)
- International Marketing (15 Credits)
- Consumers in Global & Digital (15 Credits)
- International Marketing Communication (15 Credits)
- International Strategic Management (15 Credits)
- Global Brand Management (15 Credits)
- Organisations and People (15 Credits)
- Applied Business Projects (60 credits)
The average lecturer/student ratio is 1 : 100 (lecture)
The average lecturer/student ratio is 1 : 20 (tutorial)
Exemptions
Students who have completed the MBA in International Marketing will get CIMA and CIM exemptions.
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12 months
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