Diploma in Marketing (Spring College International)
Course Information
Course Type
Part-time
Fees (Local Students)
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Fees (Foreign Students)
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Duration
12 months
Intake Months
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Programme Grant
No student grant for this course.
Class Schedule
6 hours of lesson time each week
Assessment Method
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Description
Course Overview
This course is aimed to provide students with a sound knowledge of current trends and changes in marketing practice, illustrating their understanding through real experiences of marketing. In additional, this course also let students gain knowledge of the internal and external business environment and to develop a range of enterprise skills. Students also will learn to understand and process digital information, learn about the latest devices and gain confidence in this fast-changing area of marketing.
Entry Requirements
Prerequisite
- Age : 16 years old & above
- Academic level: At least 10 years of formal education or equivalent or pass the placement test of SCI or One year and above relevant working experience
- Language Proficiency: English Language with IELTS 5.5 & above or GCE ‘O’ Level graded C6 or better or pass SCI language proficiency test or equivalent.
Career Opportunities
Information not available.
Modules
There are 6 modules. The modules are:
- Business Law & Ethics
- Principles of Information Systems
- Principles of Management
- Certificate in Modern Marketing Principles
- Digital Marketing & Analytics
- Certificate in Customer Experience and Communications
Optional
- International Business
- Organizational Behaviour& Culture