Diploma in Business Administration (Digital Marketing) (PSB Academy)
Course Information
Description
This Diploma in Business Administration (Digital Marketing) course helps students acquire the working knowledge for both businesses and digital marketing techniques such as paid search advertising, display advertising, email marketing, search engine optimisation (SEO) and social media marketing on Facebook, Instagram, YouTube and LinkedIn.
Students will be awarded the Google Analytics Certification after they complete the Google Analytics Individual Qualification (GAIQ) examination by Google Skillshop. Students must pass the GAIQ and the coursework to successfully pass the Digital Analytics module.
Upon completion of this course, students may further their studies with a degree from our university partners (subject to the university’s entry requirements).
Course Highlights
Dual Certificates
Earn both an academic diploma and a Google Analytics certificate
Learn From Industry Practitioners
Gain professional insights from our experienced lecturers.
Direct Entry to University
Receive exemptions when you advance to a degree with us; subject to the university’s approval.
Entry Requirements
Local Qualifications
- 2 GCE ‘A’ Levels; OR
- PSB Academy Certificate in Business Management; OR
- Mature candidates (≥30 years old with 8 years’ work experience); OR
- Candidates with other qualifications will be considered on a case-by-case basis
Minimum Age Requirement
- 16 years old
English Language Requirements (Language Proficiency)
- GCE ‘O’ level English (grade 1 to 7); OR
- IELTS score of 5.5; OR
- PSB Academy’s Certificate in English Proficiency programme; OR
- PSB Academy English Proficiency Test; OR
- An equivalent English language qualification
International Qualifications:
- See course webpage for more information
Career Opportunities
Graduates may choose to pursue a future (but not limited to) in these departments/industries:
- Business Development & Consultancy
- Business Operations
- Digital Marketing & E-commerce
- Entrepreneurship
- Public Relations & Corporate Communication
Modules
- Academic Reading and Writing 2
- Business Decision Making
- Digital Marketing Strategy
- Digital Engagement and Loyalty
- Digital Analytics^
- Macroeconomics
- Management
- Marketing
- Principles of Accounting
^Students need to take the Google Analytics Individual Qualification (GAIQ) examination by Google Skillshop.
The delivery of modules is subject to change and may not follow the sequence as shown above.
Lesson duration: on average 2 – 3 hours per session