DIPLOMA IN ADVERTISING (University of the Arts Singapore)
Course Information
Description
Course overview
In the dynamic world of advertising, our industry-led Diploma in Advertising will put you ahead of the pack as a thoughtful, innovative and in-demand advertising professional.
Bring your ideas to life through a range of techniques including art direction, key conceptualisation skills, and copywriting. You will also learn to leverage on media authoring tools to deliver integrated design solutions and strategic brand communication to connect astutely with your target audience.
On-the-job learning opportunities with our leading industry partners in the form of internships and industry projects will also give you the unique chance to build a diverse and fresh portfolio even before you graduate, for an exciting head start in the advertising and communications industry.
Build an Award-winning Portfolio
Get yourself noticed in the competitive world of advertising, marketing, public relations or start-ups with a cutting-edge portfolio that may just win you some prestigious awards along the way.
Develop Strategic Communication Skills to Pitch Winning Ideas
Shore up your arsenal of strategic communication skills that include art direction, photography, copywriting, videography and motion graphic design, all of which you will learn to skillfully, boldly and creatively employ in your work as an advertising professional.
Gain Opportunities to Lead and Collaborate
Backed up by the in-depth knowledge and skills you will acquire in the programme of this diploma, you will have several opportunities to lead and collaborate with your peers in industry attachments and projects both locally and overseas.
Entry Requirements
Find out about the specific entry requirements that apply to you.
NAFA hopes to attract applicants with the potential to become excellent arts practitioners. Applicants are selected by merit, based on the following criteria:
- Potential in Artistic Talent and Creativity
- Educational Qualification
- Language Proficiency
- Special Factor
Selection is competitive and is subject to the availability of places. However, the Academy may give consideration to talented applicants who excel in Artistic Talent and Creativity, but have not fully met the education qualification stated.
Potential in Artistic Talent and Creativity
All applicants are to demonstrate their artistic potential through portfolio submission/admission test/audition as specified in each programme, in order to be considered for admission.
Applicants may select either (A) Portfolio Submission or (B) Admission Test.
(A) Portfolio Submission
You are to submit 10-15 images of recent art or design work, which should include a range of finished artwork as well as development work in preparing the finished artwork (sketches, mood boards, etc). Portfolios are assessed with the aim of identifying your creative and technical potential to undertake a programme in art and design.
(Allowed file types: .pdf,.jpg,.jpeg,.png,.gif,.tif,.tiff,.bmp. Maximum image file size: 5 MB)
(Allowed video file types: .mpeg,.mp4,.mov,.m4v,.avi,.wmv,.flv,.asf,.mpg,.mp3. Maximum image file size: 200 MB)
The work submitted should preferably be not more than two years old. It may be the result of assigned class projects or independent exploration. It is recommended that the selected examples of work reflect your interests, experience and competencies in art and design.
While compiling the contents of the portfolio, you may concentrate on a single medium or show work in a breadth of media. The portfolio may include, but is not limited to the following: drawing, prints, photography, painting, film, video, animation, sculpture, ceramics, digital work, etc.
You are also expected to write a statement of intent - in about 100 words - stating your reasons for pursuing a programme of study in art and design. Please include your goals, interests and aspirations for the future.
Submit Portfolio and All Required Application Documents by
- 9 October 2023
- 30 October 2023
- 20 November 2023
- 11 December 2023
Note: You will be notified of the outcome of your application 4 to 6 weeks after your portfolio interview or audition. Some application outcomes may take longer than expected.
(B) Admission Test
The test consists of three sections:
- Drawing from observation - where you will be tested on your ability to draw an actual object or a scene in front of you
- Creative visualization - where you will be tested on your creativity and imagination to visualise an object or a scene
- Written essay - where you will be tested on your ability to write and express your views on art and design
(Test Duration: 2.5 hours)
Admission Test Date
- 24 January 2024
- 28 March 2024
- 30 May 2024
Note: You will be notified of the outcome of your application 4 to 6 weeks after your portfolio interview or audition. Some application outcomes may take longer than expected.
Please note that you will be notified of the confirmed admission test date upon submission of your application, all supporting documents and application fee payment.
Educational Qualifications - Singapore
Minimum Educational Qualifications Required
- Singapore-Cambridge GCE ‘O’ Level: Aggregate score of 25 points or better in 4 GCE ‘O’ Level subjects, excluding English.
Applicants who are active in their Secondary Schools’ Co-curricular Activities (CCA) may gain up to 2 CCA points. The CCA points can be used to improve their EQ aggregate score for admission consideration.
Types of bonus points No. of bonus points awarded
Grades of A1–A2 2 points
Grades of B3–C6 1 point
- Singapore Integrated Programme: Successful completion of Year 4 or higher.
- School of The Arts (SOTA): Successful completion of Year 4 or higher.
- Institute of Technical Education (ITE): Full-time Higher Nitec or Nitec.
Educational Qualifications - International
Successful completion of at least 10 years of education.
Eligible international students will be able to use their mid-year examination results to apply for diploma programmes at NAFA. Applicants will be given conditional offer if they are successful in their portfolio interview/audition selection. Applicants are still required to submit their year-end examination results and meet the admission requirements of the respective programmes. Any applicant who does not meet the admission requirements will have his/her conditional offer revoked.
The minimum English Language proficiency requirement:
- Grade C6 at GCE ‘O’ Levels
- TOEFL iBT 50
- TOEFL 500
- IELTS Academic Band 5
- SAT score of 480 (Evidence-Based Reading and Writing component)
- Duolingo score of 75
- Qualifications equivalent to any of the above
Special Factor
Recognition is accorded for prior achievements in areas relevant to intended studies.
Career Opportunities
Information not available.
Modules
The following programme modules are applicable to students enrolled in August 2021 and after. NAFA students enrolled in AY2020/2021 and earlier are to refer to the Diploma Programme and Module Information Booklet on the StudentNet for the programme modules in your respective years of enrolment.
- Drawing Fundamentals
- 2D Fundamentals
- 3D Fundamentals
- Creative Thinking
- Introduction to Visual Arts
- General Studies 1
- General Studies 2
- Art and Copy in Advertising
- Interactive Media
- Culture & Media
- New Media
- New Media
- Issues in Society: Theory
- Overseas Immersion
- Internship
- Industrial Attachment
- Industry Project
- Community Project
- Collaborative Project
- Experimental Advertising
- Issues in Society: Practice
- Authorship: Advertising
- Research for Effective Communication
- Design and Brand Strategy*
- Digital Photography and Publication*
- Packaging Design*
- Digital Music and Sound Design*
- Digital Visual Effects for Film Making*
- Performance Media and Installation Art*
- Gemmology*
- Metalsmithing*
- Introduction to Furniture Design*
- Introduction to Interior Design*
- Introduction to Rapid Prototyping*
- History of Asian Costume*
- Costume Design*
- Textile Design and Innovation 1*
- Textile Design and Innovation 2*
- Introduction to Painting*
- Introduction to Printmaking*
- Introduction to Photography*
- Introduction to Gong Bi*
- Figure Drawing*
- Arts Management Fundamentals*
- Introduction to Arts Marketing*
- Instrumental Studies: Guitar*
- Instrumental Studies: Gamelan*
- Speech Presentations*
- Business Communication*
- Entrepreneurship in the Arts*
- Starting Your Own Business*
- Singapore Arts Scene*
- Interdisciplinary Project 2A*
- Interdisciplinary Project 2B*
- Interdisciplinary Project 3A*
- Interdisciplinary Project 3B*
*Electives