Bachelor of Science (Honours) in Management with Marketing (Top-up) (Royal Holloway, University of London)
Course Information
Description
Marketing has a vital role to play in driving business development, from understanding customer needs to communicating to consumers the benefits of products and services.
This programme combines core topics in modern management with the skills and techniques of marketing, providing a solid foundation in the theoretical and practical aspects and preparing you for a successful career in the field of marketing.
You will explore key areas of management, ranging from accounting and business statistics to marketing management, consumer behaviour, marketing research and e-commerce.
The Bachelor of Science (Hons) in Management with Marketing programme can be completed in a minimum of 18 months in Singapore.
Entry Requirements
This Degree programme accepts a wide range of qualifications, which includes:
- Polytechnic Diploma
- Kaplan Diploma
- Other private Diploma or foreign qualifications will be assessed on a case-by-case basis
Applicants admitted to the programme may be required to undertake bridging modules to fulfil the required pre-requisite knowledge.
English Requirements
- GCE O-Level English language subject (Grade C6 and above); OR
- IELTS 6.5 or equivalent
- For more information, please visit course webpage.
In all cases, the final decision on admission to the programme rests with the University.
Career Opportunities
Information not available
Modules
Core Modules
- Asia Pacific Business
- Clusters, Small Business and Entrepreneurship
- Global Marketing
- Human Resource Management
- Innovation, Strategy & the Corporation
- Managerial Accounting
- Marketing Strategy in Context
- Operations Management
- Responsible Business in Context
- Strategic Management
Specified Units
- Advertising and Promotion
- Brands and Branding
- Consumer Behaviour
- Digital Marketing
- Marketing Research
- New Venture Creation
Delivery Method
Each Term is a 12-week period covering the required programme of study, with a total of 21 contact hours per module. It comprises of seminars conducted by local lecturers and visiting lecturers from Royal Holloway, University of London.
Assessment Methods
Assessment methods vary in accordance with the aims and outcomes of a specific topic or programme, but frequently involve a combination of in-programme assessment and formal end of academic session written examinations. In addition group and individual projects, in-programme tests, group and individual presentations, reports, quantitative analysis and essays are all used at some point during the programmes. For all assessments except in-programme tests, students receive detailed feedback from the examiner in a standardised format.
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18 months
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Full-time
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12 months
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Full-time
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