Bachelor of Science (Honours) Business Management with Communications (Top-up) (University of Birmingham)
Course Information
Description
Awarded and developed by: University of Birmingham, UK
Gaining business and communication skills
The growth of social media and other public relations tools has had a huge impact on how organisations market themselves.
The programme combines a broad-based business education with a strong marketing and communications theme, emphasising the importance of relationships between businesses and the communities they operate in.
It provides a good balance between theoretical underpinning and development of practical communication skills for students who wish to work in any business role where communications is key, including Public Relations, Marketing Communications or in communications related industries.
You will be required to undertake an Advanced Communications Practice (Placement) in Year 3.
- Accredited by the Chartered Management Institute (CMI), the chartered professional body in the UK dedicated to promoting the highest standards in management and leadership excellence, with a membership community of over 120,000.
- Through the University’s partnership with CMI, all final year SIM-Birmingham business students will be eligible for CMI membership and have access to its resources to support their studies.
Entry Requirements
- SIM Diploma in Accounting / Banking and Finance / International Business / Management Studies; or
- Business-related diplomas from local polytechnics; or
- Non-business related diplomas with successful completion of the SIM Preparatory Course in Business.
- All other qualifications will be evaluated on a case-by-case basis
Applicants must obtain an average Grade B and may be required for interview before admission.
All admissions (direct & non-direct entries) are based on merit and are subject to the final approval of the University.
English Language Requirements
- Minimum C6 pass in English as First Language at GCE ‘O’ Level; or
- IELTS 6.5 overall (at least 6.0 in each band); or
- TOEFL 88 overall with no less than 21 in Reading, 20 in Listening, 22 in Speaking and 21 in Writing; or
- Successful completion of a recognised approved diploma, where the language of instruction was English.
Preparatory Course in Business (If Applicable)
Developed and awarded by SIM, Singapore.
Applicants with non-business related diplomas or with suitable qualifications will be required to complete and pass a three-month Preparatory Course in Business for entry into the degree programme.
See course webpage for more information
Career Opportunities
Information not available
Modules
Structure
- A structured curriculum delivered over two years through classroom learning. There are three study blocks in a year and each study block spans across four months.
- Fully taught by Birmingham academics from the UK home campus to ensure equivalent academic inputs to the Singapore programme.
- Weekly schedule: Monday to Friday over three time slots: 8:30am/ 12pm/ 3:30pm. Saturday classes may occasionally be scheduled if required.
- Depending on the module, lessons are conducted typically 3 to 6 hours per day over a two-week period.
- A 20-credit module is typically equivalent to 200 hours of study with 60 hours of class contact and 140 hours of self-study. Self-study includes revision, coursework and exam preparation.
- Students are expected to have access to a simple video-capable camera for recording material which can then be edited (using their own laptop software). Students will also work in small group workshops to learn how to produce podcasts and video for the Web.
- Exemptions: Nil
- Average teacher-student ratio – 1:150
- Minimum class size to commence: 30 students
- If the class fails to commence due to low take-up rate, students will be informed within one month before programme commencement with the refund of application fee.
- All classes are conducted on SIM campus, unless otherwise stated.
Assessment & Attendance
- Local and international students: 100% attendance rate
- Year 2 progression to Year 3: Obtain 100 credits from Year 2
- Modes of assessment: Varies module to module which can include written exams, coursework or a combination of both.
- Coursework includes written assignments, in-class tests, presentations, projects, etc. Some coursework may be group-based.
- End-of-study block main exams are normally held in October and February.
- The 20-credit Advanced Communications Practice (Placement) taught component is assignment-based and does not involve an examination.
- Assessment schedule is subject to change by the University.
Modules
The modules offered are pre-determined by the University.
All modules are 20 credits except for Dissertation, which is 40 credits.
One-third of the programme is devoted to communications modules, whilst two-thirds are general business modules.
Year 2 (120 credits)
Core Modules
- Multi-media campaign Planning and Production
- Organisational Behaviour
- Public Relations and Reputation Management
- Research Methods and Business Analytics
- Responsible Business: Theory and Practice
Electives (select one module)
- Consumer Behaviour
- Event and Festival Management
- International Economics and Financial Decision Making
- Managing Operations and Projects
Year 3 (120 credits)
Core Modules
- Advanced Communications Practice (Placement)
- Dissertation
- Strategic Global Communication
- Strategic Management
Elective (select one module)
- Contemporary Issues in Marketing
- International Human Resource Management
- Managerial Finance
- Fundamentals of Leadership
- Globalisation, Innovation and Competitiveness
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