Bachelor of Communications (Web Media and Marketing Specialisation) (Curtin Singapore)
Course Information
Description
Course overview
Web Media: This specialisation provides a pathway to a career in the expanding field of web-based media and communications, from website creation to online community management. It emphasises social media and networking, and units combine practical components with core concepts to give you the necessary understanding and skills you need in the online environment.
Marketing: Modern marketing involves the analysis of market trends and the innovative use of a range of platforms to engage with prospective customers. This specialisation will introduce you to the core concepts of marketing, including how consumers think and how marketers need to adapt their strategy to appeal to different markets. You’ll learn the skills needed to develop, organise and implement marketing activities in a highly competitive and volatile environment. Through engagement with industry professionals, you’ll learn how to expand a customer base and set an organisation on the path to growth and success.
Entry Requirements
Qualifications
- Successful completion of the Diploma of Arts and Creative Industries.
- A recognised diploma in related field will be assessed for entry into the second year.
- A local polytechnic diploma in related field will be assessed for entry into the third year.
Minimum English language entry requirements
Other notes
Local polytechnic diploma qualifications are accepted into the course.
Career Opportunities
This course can help you become a:
- Social Media Advisor
- Web Designer, Developer, Writer or Editor
- Copywriter
- Communications Officer
- Online Writer
- Web Communications Consultant
- Online Marketer
- Digital Content Creator
- Marketing Officer
Modules
Credits needed to graduate: 400.
Each unit is 25 credits unless stated otherwise.
Trimester 3
- Media, Culture and Consumption
- Asian Media in Transition
- Web Media
- Discovering Marketing
Trimester 4
- Digital Marketing Strategy
- The Digital Economy
- Elective
- Elective
Trimester 5
- Consumer Behaviour
- Digital Culture and Everyday Life
- Elective
- Elective
Trimester 6
- Retailing and E-Commerce
- Writing on the Web
- Media and Communications Capstone (50 credits)
Units are not necessarily shown in the order studied. Units are subject to change.
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