Bachelor of Communications (Journalism Communication and Marketing Specialisation) (Curtin Singapore)
Course Information
Description
Course overview
Journalism Communication: The study of journalism encompasses many of the most important areas for learning and discussion in the world right now: truth, fake news, freedom of speech, cancel culture, democratic structures, media literacy, and critical thinking. Students in the Journalism Communication Specialisation learn practical reporting skills such as research, interviewing, writing and presenting. They are introduced to contemporary multimedia journalism and learn how to report for audio, video and online.
Marketing: Modern marketing involves the analysis of market trends and the innovative use of a range of platforms to engage with prospective customers. This specialisation will introduce you to the core concepts of marketing, including how consumers think and how marketers need to adapt their strategy to appeal to different markets. You’ll learn the skills needed to develop, organise and implement marketing activities in a highly competitive and volatile environment. Through engagement with industry professionals, you’ll learn how to expand a customer base and set an organisation on the path to growth and success.
Entry Requirements
Qualifications
- Successful completion of the Diploma of Arts and Creative Industries.
- A recognised diploma in related field will be assessed for entry into the second year.
- A local polytechnic diploma in related field will be assessed for entry into the third year.
Minimum English language entry requirements
Other notes
Local polytechnic diploma qualifications are accepted into the course.
Career Opportunities
This course can help you become a:
- Market Researcher
- Journalist
- Advertising Account Executive
- Copywriter
- Media Liaison Officer
- Communications Officer
- Online Writer
- Web Communications Consultant
- Online Marketer
- Digital Content Creator
- Marketing Officer
Modules
Credits needed to graduate: 400.
Each unit is 25 credits unless stated otherwise.
Diploma of Commerce (Stage 1)
Trimester 1
- Accounting
- Academic Research and Writing
- Management
- Marketing
Trimester 2
- Academic Communication Skills
- Economics
- Computer Skills
- Studies in Society
Diploma of Commerce (Stage 2)
Trimesters 3 and 4
General Commerce Pathway
- Communication, Culture and Indigenous Perspectives in Business
- Markets and Legal Frameworks
- Financial Decision Making
- Analytics for Decision Making
- Strategic Career Design
- Introduction to Business Information Systems
- Marketing Across Borders
- Human Resources Management Introduction
Accounting and Financial Planning Pathway
- Communication, Culture and Indigenous Perspectives in Business
- Markets and Legal Frameworks
- Financial Decision Making
- Analytics for Decision Making
- Strategic Career Design
- Introductory Economics
- Applied Contract Law
- Introduction to Finance Principles
Graduate with a Diploma of Commerce certificate awarded by Curtin College.
Units are not necessarily shown in the order studied. Units are subject to change.
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Full-time
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Part-time
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Full-time
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Part-time
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Full-time
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12 months
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Full-time