Bachelor of Communication in Strategic Communication and Marketing (Double Major) (Murdoch University)
Course Information
Description
Explore the field of Strategic Communication with an extensive Bachelor’s Degree programme from Murdoch University. This programme provides opportunities for in-depth learning to develop your critical thinking, evaluative and analytical skills through a combination of theoretical and practical components.
To further enhance the breadth of your education, international theories and practices are covered, along with an emphasis on ethical communication and engagement with a diverse range of stakeholders.
In addition to general Public Relations roles, your Degree qualification will provide you specialised career opportunities in areas such as public affairs, community relations, media liaison and online communications.
Acquiring a Major in Strategic Communication helps you remain adaptable and competitive in the PR industry.
Students have the option to enrol for either Single or Double Majors.
The programme can be completed in 16 months instead of 28 months. Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme.
Graduation & Degree Awarded
Students who successfully complete and pass the units stipulated in the programme structure will be awarded Bachelor of Communication in Strategic Communication and Marketing from Murdoch University, Australia.
The Degree will be the same as that awarded to the on-campus graduates in Australia.
Entry Requirements
Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme.
The Bachelor’s Degree programme accepts a wide range of qualifications with advanced standing.
These include:
Year 2 Entry
- Kaplan Diploma; OR
- Polytechnic Diploma; OR
- Other equivalent qualifications awarded by other Singapore-registered Private Education Institutions.
Year 1 Entry
Applicants for Year 1 entry will need to fulfil one of the following requirements:
- Completed GCE A-Level with a minimum of 6 points.
- An aggregate of 6 points from:
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- Maximum of the best 3 A-Level subjects; OR
- A combination of A-Level and AS-Level subjects
- A-Level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
- AS-Level grades (A=2.5, B=2, C=1.5, D=1, E=0.5)
At least 2 A-Level subjects must be included in the calculation. AS-Level subject attempted at A-Level is not eligible to be included.
- IB Diploma with a total score of 24 or higher, or other equivalent pre-university certifications.
- Other private and/or foreign equivalent qualifications will be assessed on a caseby-case basis.
Applicants admitted to the Bachelor’s Degree programme may be required to undertake bridging units to fulfil the prerequisite knowledge.
English Requirement
Applicants are required to meet the University’s English language requirement:
- An approved Diploma qualification or higher, where the language of instruction was English, OR
- GCE O-Level English Language or Literature in English with Grade C or better; OR
- IELTS 6.0 (with no band below 6.0)*; OR
- Kaplan Diploma in Professional Business English (PBEP) with a score of 75% (Distinction) or higher*; OR
- Any other equivalent English language qualification. Visit course webpage for more information
In all cases, the final decision on admission to the programme rests with the university.
*Applicable for international student
Career Opportunities
- Community Relations Manager
- Media Liaison Officer
- Public Relations Manager
- Social Media Manager
Modules
Core Units
Strategic Communication
- Campaign Management
- Communication Research
- Communication Strategy and Planning
- Content Creation
- Introduction to Digital Media Skills
- Issues And Crisis Management
- Public Relations in Society
- Specialist Communication
- Web Analytics
Marketing
- Business Analytics
- Consumer Behaviour
- Cross Cultural Marketing
- Digital and Social Media Marketing
- Marketing Research and Analysis
- Services, Relationship and Retail Marketing
- Strategic Marketing
Students are required to complete the following common units:
- Career Learning: Managing Your Career^
- Consulting and Freelancing OR Podcast Production and Streaming
Applicants may be required to complete general elective units to fulfil the required credit points.
^3-year Polytechnic Diploma holders are exempted, subject to University’s approval.
Year 1 Unit Outline available on course webpage — private Diploma and Polytechnic Diploma holders are exempted, subject to University’s approval.
Delivery Method
Students will attend a combination of lectures, tutorials and workshops in this programme, and they have the flexibility to plan their study schedule and attend classes once or twice a week depending on their study load. Classes are conducted on weekday evenings or weekends to suit the busy schedules of students enrolled in this programme. Each unit is supported with 24 contact hours.
The Pro Vice-Chancellor of Transnational Education and the Deputy Dean of Murdoch University are based in Singapore to oversee all academic aspects and ensure a high standard of academic delivery here.
Assessment Methods
Each unit is assessed by any combination of class participation, written assignments, project or examinations. Assessment methods may vary according to individual unit requirements.
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Full-time