Bachelor of Commerce (Marketing) (Curtin Singapore)
Course Information
Description
Course overview
Have you ever wondered what makes people choose certain brands over others? Marketing have one of the most important functions in a successful business. They work out how to persuade their target audience to buy their product or services and how to help companies differentiate themselves from their competitors.
This major provides you with an understanding of the role marketing plays in creating customer value. You will have the chance to explore the diverse field of marketing, including international and internet marketing and communication, retail and services marketing, research, product, pricing and promotion strategies, and consumer behaviour.
You will learn to analyse the behaviour of competitors and customers to discover how marketing can predict customer demand for products, services or ideas.
Entry Requirements
Cut-off scores
Minimum English language entry requirements
Other notes
Local polytechnic diploma qualifications are accepted into the course.
Career Opportunities
This course can help you become a:
- Marketing Officer
- Market Researcher
- Events Coordinator
- Fundraising Coordinator
- Market Research Analyst
- Product Manager
- Online Marketing Specialist
- Marketing Communications Manager
- Communications Officer
- Communications and Brand Consultant
- Search Engine Optimisation (SEO) Consultant.
Modules
Credits needed to graduate: 600.
Each unit is 25 credits unless stated otherwise.
Trimester 1
- Financial Decision Making
- Analytics for Decision Making
- Discovering Marketing
- Communication, Culture and Indigenous Perspectives in Business
Trimester 2
- Strategic Career Design
- Markets and Legal Frameworks
- Consumer Behaviour
- Elective
Trimester 3
- Marketing Intelligence
- Digital Marketing Strategy
- Elective
- Elective
Trimester 4
- Marketing Across Borders
- Retailing and E-Commerce
- Elective
- Elective
Trimester 5
- Corporate Marketing Strategy
- Services Marketing
- Elective
- Elective
Trimester 6
- Managing Social Media Platforms
- Enhancing Your Business Mind
- Elective
- Elective
Units are not necessarily shown in the order studied. Units are subject to change.
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18 months
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Full-time
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12 months
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Full-time
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The 128 credit hour BSE degree is designed to be completed in 4 years. However, diploma and/or “A” level holders are eligible for a significant number of course exemptions and can expect to complete the degree program in as little as 2 years.
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Full-time
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The full 128 credit hour BSE degree is designed to be completed in 5 years. However, diploma and/or “A” level holders are eligible for a significant number of course exemptions and can expect to complete the degree program in as little as 3 years.
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Part-time
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The full 120 credit hour Bachelor of Science in Business Analytics degree is designed to be completed in 5 years. However, diploma and/or “A” level holders are eligible for a significant number of course exemptions and can expect to complete the degree program in as little as 3 years.
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Part-time
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The 120 credit hour Bachelor of Science in Business Analytics degree program degree is designed to be completed in 4 years. However, diploma and/or “A” level holders are eligible for a significant number of course exemptions and can expect to complete the degree program in as little as 2 years.
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Full-time
-
The full 120 credit hour BSABA degree is designed to be completed in 5 years. However, diploma and/or “A” level holders are eligible for a significant number of course exemptions and can expect to complete the degree program in as little as 3 years.
-
Part-time
-
The 120 credit hour BSA degree is designed to be completed in 4 years. However, diploma and/or “A” level holders are eligible for a significant number of course exemptions and can expect to complete the degree program in as little as 2 years.
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Full-time