Bachelor of Commerce (Management and Marketing) (Curtin Singapore)
Course Information
Description
Course overview
This major combination caters for students who want an overall understanding of managerial competencies and the functional area of marketing.
The management component focuses on key challenges facing managers such as the relationship between people and the organisation, performance, change and innovation. Students develop the skills of communication, program solving, planning, organising, managing change and working cooperatively. The marketing component prepares graduates to organise and control marketing activities efficiently in a highly competitive market.
Entry Requirements
Cut-off scores
Minimum English language entry requirements
Other notes
Local polytechnic diploma qualifications are accepted into the course.
Career Opportunities
This course can help you become a:
- Marketing Officer
- Market Researcher
- Management Consultant
- Office Administrator
- Events Coordinator
- Executive Assistant
- Team Leader
- Retail Manager
- Service Delivery Manager
- Fundraising Coordinator
- Market Research Analyst
- Product Manager
- Online Marketing Specialist
- Marketing Communications Manager
Modules
Credits needed to graduate: 600.
Each unit is 25 credits unless stated otherwise.
Trimester 1
- Communication, Culture and Indigenous Perspectives in Business
- Strategic Career Design
- Markets and Legal Frameworks
- Financial Decision Making
Trimester 2
- Analytics for Decision Making
- Strategic Career Design
- Markets and Legal Frameworks
- Organisational Behaviour
Trimester 3
- Human Resources Management Introduction
- International Management
- Entrepreneurship
- Managing Change
Trimester 4
- Strategic Management
- Business Ethics
- Consumer Behaviour
- Marketing Across Borders
Trimester 5
- Managing Social Media Platforms
- Digital Marketing Strategy
- Marketing Intelligence
- Services Marketing
Trimester 6
- Retailing and E-Commerce
- Corporate Marketing Strategy
- Enhancing Your Business Mind
- Introduction to Global Business
Units are not necessarily shown in the order studied. Units are subject to change.
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18 months
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Full-time
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12 months
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Full-time
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The 128 credit hour BSE degree is designed to be completed in 4 years. However, diploma and/or “A” level holders are eligible for a significant number of course exemptions and can expect to complete the degree program in as little as 2 years.
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Full-time
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The full 128 credit hour BSE degree is designed to be completed in 5 years. However, diploma and/or “A” level holders are eligible for a significant number of course exemptions and can expect to complete the degree program in as little as 3 years.
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Part-time
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The full 120 credit hour Bachelor of Science in Business Analytics degree is designed to be completed in 5 years. However, diploma and/or “A” level holders are eligible for a significant number of course exemptions and can expect to complete the degree program in as little as 3 years.
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Part-time
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The 120 credit hour Bachelor of Science in Business Analytics degree program degree is designed to be completed in 4 years. However, diploma and/or “A” level holders are eligible for a significant number of course exemptions and can expect to complete the degree program in as little as 2 years.
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Full-time
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The full 120 credit hour BSABA degree is designed to be completed in 5 years. However, diploma and/or “A” level holders are eligible for a significant number of course exemptions and can expect to complete the degree program in as little as 3 years.
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Part-time
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The 120 credit hour BSA degree is designed to be completed in 4 years. However, diploma and/or “A” level holders are eligible for a significant number of course exemptions and can expect to complete the degree program in as little as 2 years.
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Full-time