Bachelor of Business Studies (Honours) (Marketing) (Top-up) (University College Dublin)
Course Information
Description
This Bachelor of Business Studies programme is designed at those who wish to pursue a career in Marketing. Introducing students to both traditional marketing and digital marketing skills, students will be provided with an in depth knowledge of not only marketing but other key business functional areas including management, people management and digital business.
Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive.
Graduation & Degree Awarded
Students who successfully complete and pass the modules stipulated in the programme structure will be awarded the Bachelor of Business Studies (Honours) (Marketing) from University College Dublin, Ireland.
The Degree will be the same as that awarded to the on-campus graduates in Ireland.
Entry Requirements
This Degree Programme accepts a wide range of qualifications, which includes:
- Polytechnic Diploma
- Kaplan Diploma
- Equivalent qualifications awarded by other Singapore-registered Private Education Institutions
- Other private and/or foreign equivalent qualifications will be assessed on a case-by-case basis
- If the above requirements are not met, applicants with a minimum of 3 years of working experience will be considered on a case-by-case basis. An interview will be conducted by University Admissions to determine the suitability into the programme based on the comparability between the entry requirements and the knowledge and capabilities demonstrated through the work experience.
English Requirement
- Applicants should possess a Diploma from a local Polytechnic or a Private Education Institution where English is the sole medium of instruction; OR
- IELTS of 6.5 or equivalent; OR
- TOEFL of 600 (or 250 in the Computer-based Exam) or equivalent
- Applicants are required to meet the University’s English language requirement. Click here for more information.
Applicants admitted to the programme may be required to undertake bridging modules to fulfil the required prerequisite knowledge.
In all cases, the final decision on admission to the programme rests with the University.
Career Opportunities
- Business Development Executive/Manager
- Sales and Marketing Executive/Manager
- Public Relations and Corporate Communications Professional
Modules
Core Modules
- Corporate and Competitive Strategy
- Principles of Finance
- Digital Business
- Economics and Market Innovations
- The Future of Organisations and Work
- Managing People at Work
- Marketing in a Digital Era
- Operations Management
- Branding in Digital Era
- Global Strategic Marketing
- Integrated Digital Marketing Communications
- Digital Marketing Practice
Elective
- Professional Business Competencies*
*The elective module is optional for the completion of the Degree. The start of the class on the elective module is subject to a minimum student number at the discretion of Kaplan in Singapore and the University.
Delivery Method
The Bachelor of Business Studies (Honours) (Marketing) (Top-up) is a blended learning programme that combines 168 hours of face-to-face teaching with 72 hours of online learning, totalling 240 contact hours. The blended learning approach drives engagement and enhances your learning experience. You may check with your respective programme consultants for more details.
Assessment Methods
Each unit is assessed by any combination of class participation, written assignments, projects and examinations. Assessment methods may vary according to individual module requirements.