Bachelor of Business (Majoring in Marketing for the Digital Age)(James Cook University)

Entry Requirements

• The entry requirements differ from country to country but in general applicants must have satisfactorily completed 12 years of schooling or equivalent
• Successful completion of the James Cook University Foundation Program will also satisfy the entry requirement.

Pre-requisite

• English
• Recommended: Mathematical Methods

English Requirements

• Applicants of non-English speaking backgrounds must meet the English language proficiency requirements of IELTS 6 (no component lower than 6.0) / TOEFL (Internet Based) 74 (no component less than 18) / Pearson PTE Academic 52 (no component less than 52); or
• Satisfactory completion of James Cook University Singapore English Language Preparatory Program (ELPP); or
• Successful completion of other qualifications completed in English Language deemed comparable to Australian standards on a case-by-case basis in accordance to JCU admissions guidelines.

Advanced Standing

• Advanced standing of up to 8 subjects will be granted upon successful completion of James Cook University Diploma of Higher Education (Business Studies) program.
• Credit exemption may be granted for students with tertiary qualifications from recognised institutions on a case-by-case basis.

Attendance Requirements

• International students holding a valid Student's Pass are required to attend at least 90% of scheduled classes per month. Failure to attend classes is a breach of the student visa conditions. Being absent from classes for a continuous period of seven days or more, or attendance falling below 90% without valid reasons will result in the student needing to surrender their Student's Pass for cancellation.
• Domestic students must attend at least 75% of the scheduled lecture and tutorial activities to be eligible for assessment.

Graduates can pursue careers as brand or product managers, marketing assistants, market research consultants, advertising executives or electronic marketers. Graduates can also undertake roles in sales, customer service management, and international marketing

Course Structure

3 trimesters per year (normally 4 subjects per trimester)

Core Subjects

• Accounting for Decision Making
• Principles of Economics
• Principles of Data Analysis for Business
• Introduction to Management Concepts and Application
• Professional and Academic Skills for Business
• Marketing Matters
• Business Law
• Career Development for Business Professionals
• The Future of Work: Seminar Series
• plus one of the following Work Integrated Learning Capstone Subjects: Professional Internship*, Multidisciplinary Project, Independent Project *where applicable

Additional Course Conditions:

In the JCU Bachelor of Business, students conclude their studies with a core Work Integrated Learning (WIL) experience that connects them with the business community, enabling them to demonstrate their graduate skills to potential employers.

To be eligible to apply for WIL, students must successfully complete prescribed online career development modules and quizzes throughout the degree to better prepare them for their WIL experience.

Majors

(8 subjects)

• Consumer Behaviour
• Advertising, Promotions and Mobile Marketing
• Sales, Services, Business Development and the Digital Frontier
• Marketing, Consumerism and Sustainability
• Social Media Marketing
• International Marketing in the Global Village
• Social Surveys and Questionnaire Design or Digital Analytics for Marketing
• Marketing for Social Change

Note: Upon recommendation students are required to complete English for Academic Purposes subject to meet progression requirements.