Bachelor of Business in Marketing and Tourism and Events (Double Major) (Murdoch University)

Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme.

The Bachelor’s Degree programme accepts a wide range of qualifications with advanced standing.

These include:

Year 2 Entry

• Kaplan Diploma; OR
• Polytechnic Diploma; OR
• Other equivalent qualifications awarded by other Singapore-registered Private Education Institutions.

Year 1 Entry

Applicants for Year 1 entry will need to fulfil one of the following requirements:

• Completed GCE A-Level with a minimum of 6 points.
• An aggregate of 6 points from:
• • Maximum of the best 3 A-Level subjects; OR
  • A combination of A-Level and AS-Level subjects
    • A-Level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
    • AS-Level grades (A=2.5, B=2, C=1.5, D=1, E=0.5)

At least 2 A-Level subjects must be included in the calculation. AS-Level subject attempted at A-Level is not eligible to be included.

• IB Diploma with a total score of 24 or higher, or other equivalent pre-university certifications.
• Other private and/or foreign equivalent qualifications will be assessed on a caseby-case basis.

Applicants admitted to the Bachelor’s Degree programme may be required to undertake bridging units to fulfil the prerequisite knowledge.

English Requirement

Applicants are required to meet the University’s English language requirement:

• An approved Diploma qualification or higher, where the language of instruction was English, OR
• GCE O-Level English Language or Literature in English with Grade C or better; OR
• IELTS 6.0 (with no band below 6.0)*; OR
• Kaplan Diploma in Professional Business English (PBEP) with a score of 75% (Distinction) or higher*; OR
• Any other equivalent English language qualification. Visit course webpage for more information

In all cases, the final decision on admission to the programme rests with the university.

*Applicable for international student

• Brand Manager
• Content Marketer
• Digital Marketer
• Market Research Analyst
• Marketing Account Manager
• Marketing Consultant
• Product Manager
• Sales and Marketing Manager

Core Units

Marketing

• Business Analytics
• Consumer Behaviour
• Cross Cultural Marketing
• Digital and Social Media Marketing
• Marketing Research and Analysis
• Services, Relationship and Retail Marketing
• Strategic Marketing

Tourism and Events

• Destination Management
• Events, Policy and Evaluation
• Festivals and Events
• Public Policy Analysis
• Sustainable Tourism
• Tourism and Events Project
• Travel and Tourism in Society
• Sustainable Tourism Development (Asian Study Tour)1

Students are required to complete the following common units:

• Career Learning: Managing Your Career^
• Building Employability Skills OR Consulting and Freelancing

Applicants may be required to complete general elective units to fulfil the required credit points.

1This unit includes a mandatory study tour to an overseas destination determined by Murdoch University for a duration of approximately 2 weeks. The programme fee does not include study tour expenses which will be at the student’s own expense. Students are required to make payment directly to Murdoch University for the cost of accommodation, workshops, scheduled activities, transportation and some meals which will be arranged by the University.  Students are required to make their own flight and travel insurance arrangements and purchase these at their own expense. As there are limited places, Murdoch University reserves the right to shortlist applicants for this unit. For application requirements, please refer to your Programme Consultant or the Programme Management team.

^3-year Polytechnic Diploma holders are exempted, subject to University’s approval.

Year 1 Unit Outline available on course webpage — private Diploma and Polytechnic Diploma holders are exempted, subject to University’s approval.

Delivery Method

Students will attend a combination of lectures, tutorials and workshops in this programme, and they have the flexibility to plan their study schedule and attend classes once or twice a week depending on their study load. Classes are conducted on weekday evenings or weekends to suit the busy schedules of students enrolled in this programme. Each unit is supported with 24 contact hours.

The Pro Vice-Chancellor of Transnational Education and the Deputy Dean of Murdoch University are based in Singapore to oversee all academic aspects and ensure a high standard of academic delivery here.

Assessment Methods

Each unit is assessed by any combination of class participation, written assignments, project or examinations. Assessment methods may vary according to individual unit requirements.