Bachelor of Arts with Honours in International Hospitality and Tourism Management (Coventry University)

Local Qualifications

Entry via Year 1

• GCE A-Level (three subjects grade B or higher); or
• International Baccalaureate (IB) – 33 points; or
• European Baccalaureate (EB) – 69 points.

Entry via Year 2

• Polytechnic Diploma in Business, Management, Marketing, Hospitality and Tourism; or
• Diploma/Advanced Diploma in Business, Management, Marketing, Hospitality, Tourism pathway programmes or equivalent, awarded by a recognised private education institution.

Note: Successful completion of the following PSB Academy’s Diploma programmes may be eligible for direct entry into Year 2.

• Diploma in Business Analytics
• Diploma in Tourism and Hospitality Management

Entry via Year 3

• Applicants may be eligible for direct entry into Year 3 with a Polytechnic Diploma in a closely related discipline. Such applications will be considered on a case-by-case basis in consultation with Coventry University link tutors.

Applicants with any other non-standard qualifications may apply but will be assessed on a case-by-case basis by PSB Academy and Coventry University.

Minimum Age Requirement

• 16 years old

English Language Requirements (Language Proficiency)

Entry via Year 1 and 2

• English Language at GCE O-Level at grade C or above; or
• Successfully complete PSB Academy’s Certificate in English Proficiency Level 5; or
• IELTS score of 6.0 with no component lower than 5.5 (or equivalent).

Entry via Year 3

• IELTS score of 6.5 with no component lower than 6.0 (or equivalent)

International Qualifications:

• See course webpage for more information

Graduates may choose to pursue a future (but not limited to) in these departments/industries:

• Business Development & Consultancy
• Business Operations
• Entrepreneurship
• Food Services & Events Management
• Hotel Services & Management
• Management
• Recreation Planning & Management
• Tourism & leisure

Academic Year 1

• The Economic Environment of Business
• Professional and Academic Skills
• Introduction to Hospitality Operations
• International Business Cultures
• Contemporary Digital Landscapes
• Principles of Tourism Management

Academic Year 2

• Revenue and Procurement Planning for HTE
• Consumer Behaviour
• Business Law for Hospitality, Tourism and Events
• Food and Beverage Management
• Project Management for Events
• Contemporary Issues in Tourism

Academic Year 3

• International Business Strategy
• International Hospitality Operations Management
• Tourism Destinations Management
• Professional Identity and Research Design
• Managing the Global Workforce
• Dissertation

Modes of Assessment

• Assessment of this programme may include assignments, projects, and final examinations.