Bachelor of Arts with Honours in Digital Marketing (Coventry University)

Local Qualifications

Entry via Year 1

• Obtained at least three GCE A-Level subjects which must include a business-related subject; or equivalent. However, students who do not meet the entry requirements may be considered on an individual basis at the discretion of Coventry University.

Entry via Year 2

• Local Polytechnic Diploma in Business, Management, Marketing, Digital Marketing or similar; or
• Diploma/Advanced Diploma in Business, Management, Marketing, Digital Marketing pathway programmes or equivalent, awarded by a recognised private education institution.

Note: Successful completion of the following PSB Academy’s Diploma programmes may be eligible for direct entry into Year 2.

• Diploma in Business Administration
• Diploma in Business Administration (Digital Marketing)
• Diploma in Business Administration (Marketing Management)
• Diploma in Business Analytics
• Diploma in Business Studies (Digital Marketing) (E-Learning)

Entry via Year 3

Applicants may be eligible for direct entry into Year 3 with a local Polytechnic Diploma in a closely related discipline. Such applications will be considered on a case-by-case basis in consultation with Coventry University link tutors.

Applicants with any other non-standard qualifications may apply but will be assessed on a case-by-case basis by PSB Academy and Coventry University.

Minimum Age Requirement

• 16 years old

English Language Requirements (Language Proficiency)

Entry via Year 1 and 2

• English Language at GCE ‘O’ levels at grade C or above; or
• IELTS grade 6.0 or equivalent.

Entry via Year 3

An applicant entering the programme at Year 3 who does not speak English as a first language must demonstrate that they meet:

• English proficiency requirement (IELTS 6.5) or
• Successfully complete PSB Academy’s Certificate in English Proficiency programme

International Qualifications:

• See course webpage for more information

Graduates may choose to pursue a future (but not limited to) in these departments/industries:

• Business Development & Consultancy
• Business Operations
• Digital Marketing & E-commence
• Entrepreneurship
• Management
• Public Relations & Corporate Communications

Academic Year 1

• Employment and Academic Skills
• Marketing Research and Data Analysis
• Marketing Principles and Practice
• Organising for Business
• Introduction to Digital Marketing
• Introduction to Integrated Marketing Communications
• Academic Writing: Developing Critical Thinking Skills

Academic Year 2

• Career Preparation
• Marketing Management
• Consumer Behaviour
• Digital Analytics
• Applied Advertising and Campaign Management
• Designing Online Presence
• Effective Communication Skills 2

Academic Year 3

• E-CRM and Strategy
• Contemporary Marketing Issues
• Social Media and Online Reputation
• Creative Advertising Development
• Enterprise and Entrepreneurship
• Project

Modules Per Trimester

• 3-4

Modes of Assessment

• Assessment of this programme may include assignments, projects, and final examinations.