Bachelor of Arts with Honours in Business and Marketing (Coventry University)

Local Qualifications

Entry via Year 1

• Obtained at least three GCE A-Level subjects which must include a business-related subject such as Business, Economics, Mathematics or similar; or equivalent. However, students who do not meet the entry requirements may be considered on an individual basis at the discretion of Coventry University.

Entry via Year 2

• Local Polytechnic Diploma in Business, Marketing or similar; or
• Diploma/Advanced Diploma in Business, Marketing pathway programmes or equivalent, awarded by a recognised private education institution.

Note: Successful completion of the following PSB Academy’s Diploma programmes may be eligible for direct entry into Year 2.

• Diploma in Business Administration (Accounting and Finance)
• Diploma in Business Administration (Banking and Finance)
• Diploma in Business Studies (E-Learning)
• Diploma in Business Studies (Digital Marketing) (E-Learning)
• Diploma in Business Studies (Human Resource Management) (E-Learning)

Entry via Year 3

• Applicants may be eligible for direct entry into Year 3 with a local Polytechnic Diploma in a closely related discipline. Such applications will be considered on a case-by-case basis in consultation with Coventry University link tutors.

Applicants with any other non-standard qualifications may apply but will be assessed on a case-by-case basis by PSB Academy and Coventry University.

Minimum Age Requirement

• 16 years old

English Language Requirements (Language Proficiency)

Entry into Year 1 or Year 2

• English Language at GCE ‘O’ levels at grade C or above; or
• IELTS grade 6.0 or equivalent.

Entry into Year 3

• IELTS grade 6.5 or equivalent.

International Qualifications:

• See course webpage for more information

Graduates may choose to pursue a future (but not limited to) in these departments/industries:

• Business Development & Consultancy
• Business Operations
• Digital Marketing & E-commence
• Entrepreneurship
• Management
• Public Relations & Corporate Communications

Academic Year 1

• Marketing Research and Data Analysis
• Employment and Academic Skills
• Marketing Principles and Practice
• Introduction to Integrated Marketing Communications
• Organising for Business
• Financial Management for Business
• Academic Writing: Developing Critical Thinking Skills

Academic Year 2

• Marketing Management
• Consumer Behaviour
• Marketing Insight
• Digital Business
• Career Preparation
• Management and Leadership in Marketing
• Effective Communication Skills 2

Academic Year 3

• Contemporary Marketing Issues
• Marketing Strategy
• Responsible Business Strategy
• Global Marketing
• Innovation and Change
• Project

Modules Per Trimester

• 3-4

Mode of Assessments

• Assessment of this programme may include assignments, projects, and final examinations.