Bachelor of Arts (Hons) Media, Culture and Communication (University of Sunderland)
Course Information
Description
The study of media, culture and communication is the exploration of the relationship between media, culture and society. In a media-saturated culture, developing a critical awareness of media is crucial to our understanding of contemporary society.
Programme Objective
- Familiarise students with a range of theoretical and methodological approaches to the multidisciplinary field of media, cultural and communication studies
- Provide students with the opportunity to develop specialist knowledge in specific subject areas within this field, whilst maintaining breadth of study across it
- Develop students’ ability to undertake independent research in cultural studies and/or language studies
- Develop students’ knowledge and skills in aspects of discourse analysis
- Introduce students to a range of learning methods and methodological practices appropriate to the different subject areas
- Develop in students a high level of communication skills in the presentation of critical and creative ideas
- Offer students the opportunity to engage in practice to a specialist level in up to one area of media production/practice
Entry Requirements
Applicants must be of age 17 and above and possess one of the following entrance requirements:
For Year 1 entry
- International Foundation Diploma in Mass Communications awarded by MDIS OR
- International Foundation Diploma in Science, Technology, Engineering, Mathematics and Art OR
- At least two (2) GCE ‘A’ Levels, or equivalent OR
- Relevant qualifications awarded by other Private Education Institutions (PEIs) or recognised Higher Education providers in a media-and-communications-related discipline, (which are deemed by the University to be suitable as pathway programmes for entry onto the Year 1 of the University course) with an entry requirement of 10 years of formal education.
For Year 2 entry
- Higher Diploma in Mass Communications awarded by MDIS OR
- Relevant diploma level qualifications awarded by other Private Education Institutions (PEIs) or recognised Higher Education providers in a media-and-communications-related discipline, (which are deemed by the University to be equivalent to Year 1 of the University course) with an entry requirement of 12 years of formal education OR
- Polytechnic diplomas which have covered the content and learning outcomes of Year 1
For Year 3 entry
- Relevant polytechnic diplomas in a media-and-communications-related discipline, (which are deemed by the University to be equivalent to Year 1 AND Year 2 of the University course) with a pass grade OR
- Relevant overseas polytechnic diplomas in a media-and-communications-related discipline, (which are deemed by the University to be equivalent to Year 1 AND Year 2 of the University course) with an entry requirement of 10 years of formal education OR
- Higher National Diploma (HND) qualifications in media-and-communications-related discipline related disciplines OR
- Relevant PEI qualification in a media-and-communications-related discipline (which are deemed by the University to be equivalent to Year 1AND Year 2 of the University course) with an entry requirement of 12 years of formal education
English Language Requirements
Applicants are required to possess one of the following:
- Possess a minimum C6 grade in English at GCE 'O' Level
- IELTS 6.0 (with no element below 5.5)
- MDIS Professional Certificate in English (PCIE)
- Pearson PTE 56 (no element lower than 51)
- Cambridge English Test Advanced - 169 (no element below 162)
- Pass MDIS English Placement Test
- Letter from College / University clearly stating the Medium of Instruction of the highest qualification to be English or equivalent
All applications are subject to university's approval.
Student Pass Application
International students are required to apply for a student pass if he/she wishes to study full-time in Singapore. Please visit https://www.mdis.edu.sg/student-pass-application for detailed information.
Career Opportunities
This degree provides an excellent foundation for a wide range of careers in the media.
Possible sectors include:
- Television
- Radio
- Digital Media
- Journalism
- Marketing
- Public Relations
- Organisational Communications
- Advertising
Preparing you for employment is at the heart of everything we do. Our aim is clear. It is to provide you with an outstanding platform so you can develop as a person and for your future career as a current student or a recent graduate.
Recent graduates from Sunderland have gained jobs with regional newspapers, public relations companies as well as international broadcasters.
Modules
Year 1
- Introduction to Media and Cultural Studies
- Media Histories
- Introduction to Digital Media Cultures
- The Making of Popular Culture
- Introduction to PR Theory and Practice 1
- Digital Fictional Film 1
Year 2
- Media Studies 1
- Cultural Theory and Popular Culture 1
- Video Documentary Production
- Practical PR, Strategy & Theory
- Digital Fictional Film 2
- Developing Your Media Career
Year 3
- Media Studies 2
- Media Project
- Cultural Theory and Popular Culture 2
- Advance Public Relations
- Media Ethics
Profile of lecturers and their respective teaching modules
- The average lecturer/student ratio is 1 : 100 (lecture)
- The average lecturer/student ratio is 1 : 30 (tutorial)