Bachelor of Arts (Honours) Sports Studies and Marketing (University of Stirling)

Admission to Year 1 of the programme 

• GCE ‘A’ level passes; or
• International Baccalaureate (IB) Diploma or other equivalent pre-university certificates 

Admission to Year 2 of the programme 

• Applicants with the relevant diplomas may be eligible for direct entry to Year 2 of the programme 
• Applicants with a Non-Sports and/or Non-Marketing related diploma may be admitted into the programme subject to the approval of the University. Applicants may also be required to complete and pass a 3-month SIM Preparatory Course in Sports Studies and Marketing for entry into the Year 2 programme. 
• All other qualifications will be evaluated on a case-by-case basis and may be subject to interview
• All admissions are based on merit and are subject to the approval of the University

English Language Requirements

Students must have acceptable level of competency in English Language and meet one of the following in addition to an approved diploma:

• Minimum C6 pass in English as First Language at GCE ‘O’ Level; or
• TOEFL 567 (paper-based) or 87 (iBT) with Reading 22, Writing 21, Listening 21, Speaking 23; or
• IELTS 6.0 overall (no band less than 5.5); or
• Successful completion of a recognised approved Diploma, where the language of instruction was English

Preparatory Course in Sports Studies and Marketing (If Required)

Developed and awarded by SIM, Singapore.

Applicants with a Non-Sports and/or Non-Marketing related diploma are required to complete and pass a three-month SIM Preparatory Course in Sports Studies and Marketing for entry into Year 2 of the Bachelor’s programme.

• All other qualifications will be evaluated on a case-by-case basis and may be subject to interview
• All admissions are based on merit and are subject to the approval of the University
• The preparatory course, comprising two compulsory modules, will cover the essential foundation concepts to prepare students for undergraduate study with University of Stirling. 
  
  • Introduction to Marketing 
  • Sports Studies 

Information not available

Structure

• Two semesters a year with a structured curriculum of nine (9) modules and a digital publishing project 
• Classroom learning comprising:
  • Activities 
  • Lab work 
  • Lectures 
  • Tutorials 
  • Workshops 
• Teaching centres on face-to-face lectures and tutorials delivered on block teaching basis.
  • Lectures: Teaching faculty from University of Stirling and local lecturers 
  • Tutorials: Local tutors 
• Average teacher-student ratio: 1:50 
• Weekly schedule: Typically 12.00pm to 6.30pm on weekdays over two weeks per module, with breaks in between sessions. Saturday classes may occasionally be scheduled if required 
• Tutorials: Typically conducted by local tutors over three weeks, scheduled on weekdays at three hours per session 
• Class timing: 8.30am / 12.00pm / 3.30pm, held on SIM campus unless otherwise stated 
• Minimum class size to commence: 50 students 
• If the class fails to commence due to low take-up rate, students will be informed within one month before programme commencement with the refund of application fee. 

Assessment & Attendance

• Attendance requirement:
  • Local students: 75%
  • International students: 90%
• Assessments:
  • Continuous assessments such as:
    • Presentations
    • Tutorial exercises
    • individual/group assignments
    • Written exams
    • Dissertation

The assessment schedule is subject to change by the University

Modules

The modules to be offered would be pre-determined by the university.  

The modules listed here and on the University’s website may occasionally be subjected to change.

Year 1

• Fundamentals of Business and Management (20 credits) 
• Fundamentals of Marketing (20 credits) 
• Global Retailing in Society (20 credits) 
• Leisure Management and Consumption (20 credits) 
• Sports Studies – Issues and Concepts (20 credits) 
• Socially Responsible Marketing (20 credits) 

Year 2

• Developing Sustainable Events (20 credits) 
• Digital and Experiential Marketing (20 credits) 
• Managing the Business of Sport (20 credits) 
• Sports Policy (20 credits) 
• The Business of eSports (20 credits) 
• Understanding Consumers (20 credits) 

Year 3

Choose ONE pathway: 

Pathway 1 

• Delivering Value in the Digital Age (20 credits) 
• Sport Governance (20 credits) 
• Sport Marketing (20 credits) 
• Dissertation (60 credits) 

Pathway 2 

• Sport Governance (20 credits) 
• Sport Marketing (20 credits) 
• Research Methods in Sports Studies (20 credits) 
• Research Project in Sports Studies (60 credits) 

Exchange Semester at Stirling

Students can choose to attend one semester (Year 3 first semester) at the University of Stirling home campus in the UK. The experience enhances the global outlook and mind-set of students, and prepares them to work better in a global economy.

• Students are expected to complete modules equivalent of 60 credits in the UK.  
• The programme fee is exclusive of airfares, accommodation and expenses related to the exchange semester at Stirling.
• Exchange semester is contingent on global conditions and travel restrictions.