Bachelor of Arts (Honours) Mass Communication with Public Relations (Top-up) (Northumbria University)
Course Information
Description
The Bachelor of Arts (Honours) Mass Communication with Public Relations (Top-up) programme is a Direct Honours Degree programme with dual specialisations offered by the Faculty of Arts, Design and Social Sciences, Northumbria University.
The programme is 100% coursework with no examinations. It consists of 11 modules. Each module is supported with 14–36 contact hours and lessons are conducted on weekday evenings and weekends.
Entry Requirements
Year 2 Entry (16 Months)
- Polytechnic Diploma
- Kaplan Diploma
- Other private Diplomas or foreign qualifications will be assessed on a case-by-case basis
- When required, work experience will be applied as part of the admissions process. Any work experience assessment and related admissions decisions will be conducted by the University, and lead to the recognition of the achievement of learning outcomes and the award of University Credit
English Requirement
- GCE O-Level English language subject (Grade C6 and above); OR
- IELTS 6.5 or equivalent
- For more information, please visit course website
Year 3 Entry (8 Months)
- Kaplan Diploma and relevant work experience on a case-by-case basis
- Kaplan Advanced Diploma in relevant subject area
- Polytechnic Diploma or other Diplomas1 and relevant work experience on a case-by-case basis
- Other equivalent Advanced Diploma or Diploma2 in relevant subject area
- When required, work experience will be applied as part of the admissions process. Any work experience assessment and related admissions decisions will be conducted by the University, and lead to the recognition of the achievement of learning outcomes and the award of University Credit
English Requirement
- GCE O-Level English language subject (Grade C6 and above); OR
- IELTS 6.5 or equivalent
- For more information, please visit course website
In all cases, the final decision on admission to the programme rests with the University.
Career Opportunities
After graduation, students may choose to pursue the following roles, including, but not limited to:
- Brand Executive
- Creative Copy Writer
- Marketing Executive
- Media and Communication Officer
- Media Researcher
- Public Relations Executive
- Web and Media Analyst
Modules
Semester 1
- Media Methodologies
- Cultural Identities on Screen
Semester 2
- Media Cultures
- Media Industries
Semester 3
- Researching Audiences
- Media Events
Semester 4*
- Cinema and Society
- Media Dissertation (to be continued in Term 6)
Semester 5*
- Current Affairs in Public Relations
- Public Relations in Context
Semester 6
- Promotional Writing
- Media Dissertation (continue from Term 4)
*Students with relevant qualifications can gain direct entry into the final year of this programme, subject to meeting the University’s entry requirements and approval.
Delivery Method
This programme consists of 11 modules and may be completed in a minimum of 16 months, by enrolling in 2 modules per academic term over 6 terms. Each module is supported with approximately 36 contact hours over an academic term. Classes are conducted on weekday evenings and weekends.
Assessment Methods
Each unit is assessed by any combination of class participation, written assignments, project or examinations. Assessment methods may vary according to individual unit requirements.
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