Bachelor of Arts (Honours) Marketing (Top-Up) (ERC Institute)

English Language Requirements

• IELTS 6.0 overall with no element lower than 5.5 or;
• Minimum C6 in English Language at GCE ‘O’ Levels or equivalent

Academic Requirements

• ERCI Advanced Diploma in Business Management (Marketing and Sales Management) or;
• Advanced Diploma in business form a recognised institute of higher learning (with the requisite Marketing components) or ;
• Business Diploma from a local polytechnic (with the requisite Marketing components)

Remarks

• Applicants should be at least 18 years of age at the time of registration.

Information not available

Course Delivery

This programme is available in full and part time modes, and will take 12 months to complete. Students will attend 3 semesters of academic study, and are expected to complete between 30 credits to 45 credits each semester. Full-time students will attend classes 5 days a week on weekdays, while part-time students will attend classes 2-3 times a week on weekdays/weekends.

Course Structure: UOC Bachelor of Arts (Honours) Marketing (Top-Up)

Module Descriptions

Agency Life

Agency experience is often cited in job adverts for the Marketing Communications industry.

Marketing Consultancy Project

This module is the project deliverable from Agency Life (Semester 1) and, as such, the subject chosen will normally be concerned with the investigation of one or more Marketing issues within the context of a public or private sector organisation.

AND TWO OF THE FOLLOWING THREE MODULES:

Strategic Marketing Management

The module looks at the role of marketing in strategy formulation and how marketing contributes to organisational success.

Global Branding

This module will extend your knowledge of marketing and branding by applying it to an international context.

Sustainable Business & Destination Marketing

This module introduces students to use of traditional marketing techniques to support the marketing of sustainable attributes in businesses and destinations.

AND TWO OF THE FOLLOWING THREE MODULES:

Entrepreneurship

The module aims to focus on the environmental factors that are directly relevant to a small business context and develop a critical understanding of the entrepreneurial process in planning to start up a business.

Global Business Today

This module introduces you to a range of current global issues that organisations need to be aware of to successfully compete and grow in an increasingly competitive international business environment.

Business Ethics and Social Responsibility

This module raises awareness of ethical considerations relevant to many business practices and issues today.

Course Availability

Intakes for the programme are available 3 times a year. All applications should be submitted to ERCI no later than 1 month before the commencement date.

Assessment Framework

Courses are assessed by a combination of coursework, practical assignments and examinations. Formative assessments will also be included, as well as self- and peer-assessment and a research project.