BACHELOR OF ARTS (HONOURS) MARKETING MANAGEMENT (York St John University)
Course Information
Course Type
Part-time
Fees (Local Students)
$41,688.00
Fees (Foreign Students)
$41,688.00
Other Fees
Singaporeans or PR Students Application Fee: $108.00 | International Students Application Fee: $432.00
Duration
72 months
Intake Months
Contact school for more information.
Programme Grant
No student grant for this program.
Class Schedule
Contact school for more information.
Assessment Method
Combination of coursework and written examinations The coursework may include individual report, reflective assignment/log, presentation, individual assignment, group presentation, group discussion, portfolio, case study, and/or group project.
Description
Course Overview
This bachelor programme focuses on a wide variety of contexts, in marketing and also skills as a team player, a group member and ultimately as a manager of other people. This course allows you to specialise in marketing and observe the inter-relationships with other functions such as finance to be effective in a managerial role.
Entry Requirements
- Polytechnic Diploma in any Business and/or Management related disciplines; OR
- 2 GCE A Level or formal Year-12 education or IB Diploma or NIM Advanced Diploma in Management
- IELTS 6.0 or equivalent
- Applicants who do not meet the minimum English Language proficiency requirements are required to sit and pass the NIM English Proficiency Test.
- Applicants should be at least 17 years of age at the time of application.
- Requirements for mature candidates is a minimum age of 30 with 8 years of professional experience.
Career Opportunities
Graduates may choose to pursue a future(but not limited to) in these department/industries.
- Digital Marketing & E-commence
- Entrepreneur
- Public Relations & Corporate Communications
Modules
- Ethics, Scandal, and Business Decisions
- Responsible Business
- Marketing Principles
- Marketing Research
- Delivering the Consumer Experience
- Managing Organisational Development
- Management and Leadership
- Research Methods and Project Management
- People Management
- Integrated Marketing Communications
- Consumer Behaviour
- Strategic Marketing Planning
- Developing a Business Research Project
- Business Research Project
- Organisational Strategy & Decision Making
- Leadership Innovation and Change
- Digital Marketing and Communication
- International Marketing