Bachelor of Arts (Honours) International Marketing (Top-up) (Birmingham City University)

This Degree programme accepts a wide range of qualifications, which includes:

• Kaplan Diploma in a Business-related discipline and a minimum of 2 years of junior managerial work experience1
• Kaplan Advanced Diploma in a Business-related discipline
• Local Polytechnic Diploma or other Diploma2 in a Business-related discipline and a minimum of 2 years of junior managerial work experience1
• Other equivalent Advanced Diploma or Diploma3 in a Business-related discipline
• Other private or foreign qualifications in a Business-related discipline with a minimum of 3 years of junior managerial work experience1 will be considered on a case-by-case basis

English Language Requirement

• GCE O-Level English language subject (Grade C6 and above); OR
• IELTS 6.0 or equivalent
• For more information, please visit course webpage.

In all cases, the final decision on admission to the programme rests with the University.

1For work experience to be considered, applicants must have been in roles where they are able to demonstrate management experience through either the management of people, projects, business improvement, budgets, or other areas where they can demonstrate managerial responsibility

2 Equivalent to RQF Level 4

3 Equivalent to RQF Level 5

International Requirements:

• See course webpage for more information

After graduation, students may choose to pursue the following roles (but not limited to):

• Commercial and Marketing Sales Executive
• Digital Marketing Manager/Executive
• International Business Manager
• Market Research Analyst
• Retail Manager
• Sales Manager/Executive
• Management Executive

This Degree programme may be completed in a minimum of 12 months on a part-time basis. Below is the programme structure:

• Contemporary Advertising
• Cross Cultural Consumer Behaviour
• E-Business
• Emerging Themes
• International Marketing Planning
• Strategic Marketing Management and Planning

Delivery Method

Students will attend a combination of lectures, tutorials and workshops in this programme. This top-up direct honours programme consists of 7 units and may be completed in a minimum of 12 months by enrolling in 2-3 units per trimester. Each module is supported with 24 contact hours with two intensive teaching blocks over the duration of a trimester to suit the needs of working adults.

Assessment Method

Each unit is assessed by any combination of class participation, written assignments, projects or examinations. Assessment methods may vary according to individual unit requirements.