Bachelor of Arts (Honours) Digital Media (Top-up) (University of Stirling)

The following qualifications are accepted:

• Diploma in Media or related field of study from a local polytechnic or similar institution may be eligible for direct entry into year 2.
• Applicants with a Non-Media related diplomas may be admitted into the programme, subject to the approval of the University. Applicants may also be required to complete and pass a 3-month SIM Preparatory Course in Digital Media for entry into the Year 2 programme.
• All other qualifications will be evaluated on a case-by-case basis and may be subject to interview
• All admissions are based on merit and are subject to the approval of the University

English Language Requirements

Students must have acceptable level of competency in English Language and meet one of the following in addition to an approved diploma:

• Minimum C6 pass in English as First Language at GCE ‘O’ Level; or
• TOEFL 567 (paper-based) or 87 (iBT) with Reading 22, Writing 21, Listening 21, Speaking 23; or
• IELTS 6.0 overall (no band less than 5.5); or
• Successful completion of a recognised approved Diploma, where the language of instruction was English

Preparatory Course in Digital Media (If Required)

Developed and awarded by SIM, Singapore.

Applicants with a Non-Media related diploma are required to complete and pass a three-month SIM Preparatory Course in Digital Media for entry into the Bachelor’s programme.

• All other qualifications will be evaluated on a case-by-case basis and may be subject to interview
• All admissions are based on merit and are subject to the approval of the University
• The preparatory course, comprising two compulsory modules, will cover the essential foundation concepts to prepare students for undergraduate study with University of Stirling.
  • Introduction to Creative Industries
  • Introduction to Critical Digital Media Studies
• University of Stirling may require students to complete a minimum of one and up to a maximum of two modules.
• Mode of delivery: Blended learning, a combination of face-to-face lectures and e-learning components.
• Class duration: Typically 3 to 6 hours on weekdays. Some lessons may also take place on Saturdays if required.
• Assessments: Continuous assessments^.
• Minimum class size to commence: 25 students.  
• If the class fails to commence due to low take-up rate, students will be informed within one month before programme commencement with the refund of application fee.
• Certificate of completion: Awarded upon successfully passing the Preparatory Course in Digital Media. There will not be any refund or recourse should students fail to complete the course within the course duration.

Information not available

Structure

• Two semesters a year with a structured curriculum of nine (9) modules and a digital publishing project 
• Classroom learning comprising:
• • Activities 
  • Lab work 
  • Lectures 
  • Tutorials 
  • Workshops 
• Teaching centres on face-to-face lectures and tutorials delivered on block teaching basis.
  • Lectures: Teaching faculty from University of Stirling and local lecturers 
  • Tutorials: Local tutors 
• Average teacher-student ratio: 1:50 
• Weekly schedule: Typically 12.00pm to 6.30pm on weekdays over two weeks per module, with breaks in between sessions. Saturday classes may occasionally be scheduled if required 
• Tutorials: Typically conducted by local tutors over three weeks, scheduled on weekdays at three hours per session 
• Class timing: 8.30am / 12.00pm / 3.30pm, held on SIM campus unless otherwise stated 
• Minimum class size to commence: 50 students 
• If the class fails to commence due to low take-up rate, students will be informed within one month before programme commencement with the refund of application fee. 

Assessment & Attendance

• Attendance requirement:
• • Local students: 75%
  • International students: 90%
• Assessments:
  • Continuous assessments such as:
    • Presentations
    • Tutorial exercises
    • individual/group assignments
    • Written exams
    • Dissertation

The assessment schedule is subject to change by the University

Modules

The modules to be offered would be pre-determined by the university.  

The modules listed here and on the University’s website may occasionally be subjected to change.

Year 2 & Year 3

• Advertising (20 credits)
• Applied Digital Media: From Theory to Practice (20 credits)
• Digital Creativity** (20 credits)
• Digital and Experiential Marketing (20 credits)
• Journalism and Society (20 credits)
• Marketing Analytics and Brand Creation (20 credits)
• Public Relations and Promotional Culture (20 credits)
• Researching the Media & Culture (20 credits)
• Social Media Marketing: Context and Strategies (20 credits)
• Digital Publishing Project* (60 credits)

*Digital Publishing Project is a 60-credit module that spans across two semesters.

A supervisor will be assigned to guide students with the Digital Publishing Project.

** Students are required to have their own digital devices/laptop for the coursework. 

Exchange Semester at Stirling

Students can choose to attend one semester (Year 3 first semester) at the University of Stirling home campus in the UK. The experience enhances the global outlook and mind-set of students, and prepares them to work better in a global economy.

• Students are expected to complete modules equivalent of 60 credits in the UK.  
• The programme fee is exclusive of airfares, accommodation and expenses related to the exchange semester at Stirling.
• Exchange semester is contingent on global conditions and travel restrictions.