BACHELOR OF ARTS (HONOURS) DIGITAL MARKETING AND BUSINESS MANAGEMENT (TOP UP) (Abertay University)

Course Information

Course Type
Part-time
Fees (Local Students)
$27,756.00
Fees (Foreign Students)
$27,756.00
Other Fees
(*Incl of 8% GST) Singaporeans or PR Students Application Fee: $108.00. International Students Application Fee: $432.00
Duration
48 months
Intake Months
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Programme Grant
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Class Schedule
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Assessment Method
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Description

Information not available.

Entry Requirements

  • English language standard of IELTS 6.0 (no component band below 5.5) or Grade C in A-Level, iGCSE or GCSE English Language, or equivalent Abertay approved English language test.
  • Year 1 of the 2-year programme: BBB at English A-Level or HNC in an agreed subject; or agreed equivalent; or finished Certificate of Higher Education
  • Applicants should be at least 17 years of age at the time of application

Career Opportunities

Information not available.

Modules

  • Theory and Practice in HRM
  • Business Analytics
  • People, Planet, Profit
  • Project Management
  • Researching Business and Innovation
  • Digital Marketing Principles
  • Digital Marketing Campaigns
  • Digital Business Strategy
  • Market Intelligence and Consumer Behaviour
  • Marketing Communications and Design
  • Predictive Analytics
  • Customer Relationship Management
  • Entrepreneurship and Business Start-Up
  • Financial Markets
  • Strategic Marketing
  • Computational Analytics
  • Digital Public Relations
  • Managing Change
  • Business Ethics in Society
  • Brand Management

Locations

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