BACHELOR OF ARTS (HONOURS) DIGITAL MARKETING AND BUSINESS MANAGEMENT (TOP UP) (Abertay University)
Course Information
Course Type
Part-time
Fees (Local Students)
$27,756.00
Fees (Foreign Students)
$27,756.00
Other Fees
(*Incl of 8% GST) Singaporeans or PR Students Application Fee: $108.00. International Students Application Fee: $432.00
Duration
48 months
Intake Months
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Programme Grant
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Class Schedule
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Assessment Method
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Description
Information not available.
Entry Requirements
- English language standard of IELTS 6.0 (no component band below 5.5) or Grade C in A-Level, iGCSE or GCSE English Language, or equivalent Abertay approved English language test.
- Year 1 of the 2-year programme: BBB at English A-Level or HNC in an agreed subject; or agreed equivalent; or finished Certificate of Higher Education
- Applicants should be at least 17 years of age at the time of application
Career Opportunities
Information not available.
Modules
- Theory and Practice in HRM
- Business Analytics
- People, Planet, Profit
- Project Management
- Researching Business and Innovation
- Digital Marketing Principles
- Digital Marketing Campaigns
- Digital Business Strategy
- Market Intelligence and Consumer Behaviour
- Marketing Communications and Design
- Predictive Analytics
- Customer Relationship Management
- Entrepreneurship and Business Start-Up
- Financial Markets
- Strategic Marketing
- Computational Analytics
- Digital Public Relations
- Managing Change
- Business Ethics in Society
- Brand Management