Advanced Diploma in Marketing (Spring College International)
Course Information
Course Type
Part-time
Fees (Local Students)
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Fees (Foreign Students)
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Duration
15 Months
Intake Months
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Programme Grant
No student grant for this course.
Class Schedule
6 hours of lesson time each week
Assessment Method
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Description
Course Overview
This course is aimed at students who wish to further their career in marketing and the students who are already in employment and working in any area which requires knowledge of the wider business context. This course provide students with a sound knowledge of current trends and changes in marketing practice, illustrating their understanding through real experiences of marketing. In additional, this course also lets students gain knowledge of the internal and external business environment and to develop a range of enterprise skills.
Entry Requirements
Prerequisite
- Age : 16 years old & above
- Academic entry requirements: Relevant SCI Diploma or others PEIs Diploma or at least 12 years of formal education (*others PEI diploma will be based on a case by case basis to the academic level requirement.)
- Language Proficiency: English Language with IELTS 5.5 & above; or at least C6 in GCE O Level English; or passed the language proficiency test of SCI or equivalent
Career Opportunities
Information not available.
Modules
- Business Law & Ethics
- Principles of Information Systems
- Principles of Management
- Certificate in Modern Marketing Principles
- Certificate in Business Principles and Enterprise
- Certificate in Digital Marketing Analytics
- Operations Management
- Social Media Management
- Social Media Monitoring and Analytics
- Utilising and Integrating Social Media Channels
- Certificate in Customer Experience and Communications
Optional
- International Business
- Organizational Behaviour& Culture