Advanced Diploma in Digital Marketing (American Center for Education)
Course Information
Description
The BA programs are designed for students who wish to pursue a career in Digital Marketing. It expose students on understanding to how search engines contribute to digital marketing success; leveraging of social networks for mobile advertising and integrated wallets, payment gateway…etc are the underpinning reasons for the proposal.
Entry Requirements
Academic Requirements:
- Scored C6 or above in any three GCE O level subjects, or
- Completed Diploma studies in any disciplines; or
- Equivalent
Age Requirement:
- Minimum age: 18
English Requirements:
- Scored C6 or above in GCE ‘O’ level English, or
- Pass ACE English Placement Test, or
- IELTS 5.0, or
- Its Equivalent
Career Opportunities
Information not available
Modules
Course Synopses and Module Syllabus:
Designed to accelerate learner’s career growth and drive commercial success with key practices and strategies in digital marketing, digital strategy, search marketing, social media, data analytics and much more.
The students without diploma must complete two semesters’ modules.
Diploma holders in Digital Marketing or relevant majors are required to complete one semester’s modules before being awarded the Advanced Diploma in Digital Marketing. Non-relevant diploma holders are advised to apply for module exemptions.
Core Modules:
- Basic Digital Marketing
- Customer Experience Management
- Search Engine Marketing
- Social Media Marketing
- Marketing Content Strategy
- Search Engine Optimisation
- Advanced Digital Marketing
- Applied Data Analytics
- Marketing Campaign Management
Internship Module
- Final Project or OJT (IA)
Mode of Delivery and Intake:
Delivery: Lectures and Tutorials (Blended)
Intake: Mar, May, Jul, Sep and Nov of each year
*Note: The course intake months might be adjusted.
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18 months
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Full-time
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12 months
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Full-time
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The full 120 credit hour Bachelor of Science in Business Analytics degree is designed to be completed in 5 years. However, diploma and/or “A” level holders are eligible for a significant number of course exemptions and can expect to complete the degree program in as little as 3 years.
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Part-time
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The 120 credit hour Bachelor of Science in Business Analytics degree program degree is designed to be completed in 4 years. However, diploma and/or “A” level holders are eligible for a significant number of course exemptions and can expect to complete the degree program in as little as 2 years.
-
Full-time
-
The full 120 credit hour BSABA degree is designed to be completed in 5 years. However, diploma and/or “A” level holders are eligible for a significant number of course exemptions and can expect to complete the degree program in as little as 3 years.
-
Part-time
-
The 120 credit hour BSA degree is designed to be completed in 4 years. However, diploma and/or “A” level holders are eligible for a significant number of course exemptions and can expect to complete the degree program in as little as 2 years.
-
Full-time
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12 months
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Full-time