
This is part of the Ultimate Guide to Higher Education series. If you'd like to know more about other types of higher education you can pursue, we strongly recommend that you read the guide.
Table of contents
- Is digital marketing difficult?
- Can I join digital marketing courses with no experience?
- How to Find a Good Digital Marketing Course in Singapore
- MDIS MDC Digital Marketing Course
- BIZ IQ Academy Digital Marketing Fundamentals
- Equinet Certified Digital Marketing Strategist (CDMS) v2
- Vertical Institute Digital Marketing Bootcamp
- Emeritus-NUS Business School: Digital Marketing Strategies, Models and Frameworks
- SMU Advanced Certificate in Digital Transformation in Marketing
- NUS Professional Certificate in Digital Marketing
- General Assembly Digital Marketing Course: Singapore
- M.A.D. School Applied Certificate in Digital Marketing
- Final Thoughts
Did you know that the digital marketing industry is growing at a staggering rate of 16% per year?
In fact, a 2020 NTUC survey of 367 business leaders showed that digital marketing is a highly-regarded skill that employers want, but employees lack.
Whether you're a marketing professional looking to upskill or an entrepreneur aiming to boost your brand's online presence, staying ahead of the digital marketing curve is important for businesses and individuals alike.
Luckily, there are many digital marketing courses in Singapore that can help you keep up. To make your search easier, we’ve listed the top courses we could find and put them in this list.
Is digital marketing difficult?
Before searching for digital marketing courses to level up, you should first know what you’re getting into.
Digital marketing is the art and science of promoting products or services through various online channels, including social media, search engines, email, and more. The best part? It’s all around us in our daily lives.
While not inherently difficult, people often find it challenging due to its multifaceted nature and the need for staying updated with ever-evolving trends and algorithms.
In fact, that’s what makes it hard to learn.
However, if you’re persistent and willing to adapt to new trends, there shouldn’t be any problem.
Can I join digital marketing courses with no experience?
The short answer is yes - you can absolutely join digital marketing courses with no prior experience. Many digital marketing courses are designed to cater to individuals with varying levels of experience, including beginners.
In fact, digital marketing courses often serve as an excellent starting point for those looking to build a career in digital marketing.
Whether you're a complete beginner or have some basic knowledge, digital marketing courses can be a great way to kickstart your journey in this dynamic and in-demand field.
How to Find a Good Digital Marketing Course in Singapore
The top concerns when searching for a digital marketing course in Singapore include ensuring that there’s a balance between curriculum depth, school reputation, duration and cost – but the most important thing is whether your course can land you a job.
While there’s no fool-proof strategy for that, research can lessen the chances of you enrolling into a course that doesn’t bring you where you want to be.
It also depends on how in-depth the digital marketing courses are – there are shorter courses, and then there are degrees and diplomas with longer courses of study. This article focuses on shorter courses 6 months or less.
Now that you have some insights about looking for a good digital marketing course, we’ve curated a list of the top digital marketing courses in Singapore!
MDIS MDC Digital Marketing Course

Photo taken from MDIS
MDIS is quite an excellent choice for private education, but they also are very reputable when it comes to short training courses. The Management Development and Consultancy (MDC) – MDIS’s corporate training arm, offers a comprehensive Digital Marketing course designed to equip participants with essential skills and knowledge in the field.
Course Content
Though this digital marketing course is only 2 days long, the things they teach are not anything to scoff at. The program covers a wide range of topics, including Search Engine Optimization (SEO), Social Media Marketing, Pay-Per-Click Advertising, Email Marketing, Content Strategy, and Analytics.
Instructors are industry experts, providing real-world insights, and the course is accredited by the International Association of Business Communicators (IABC).
At the end of the day, you’ll be able to create and execute a digital marketing plan, which is exactly what you’ll need to do at work.
Accreditation
The course is not only accredited by IABC, which is a governing body to ensure the quality of marketing initiatives and practitioners across the world but is also taught by someone who has a wealth of experience in the field.
The instructor, Gavin Choo, not only has 13 years of experience in sales, marketing and advertising, but is an accredited coach by ACTA for 4 years with a wealth of relevant accreditation and runs a digital marketing agency, Disruptive Digital.
With this, you can be assured that his experience in Social Media Marketing, PPC, and SEO further solidifies his credibility as a trusted instructor in the digital marketing domain.
Duration and Cost
For a 2-day seminar, costs are:
- Member: $734.40
- Non-Member: $864.00
- Members enjoy a 15% discount before GST
- Group Discount (3 or more participants) - 10%
All fees are inclusive of 8% GST, and 2024 course fees are subjected to change with 9% GST. So do take note.
General Comments:
This digital marketing course by MDIS seems to be the most value-for-money if you’re a beginner or want a quick way to learn the basics for running your own business.
Even for non-members the cost is quite reasonable, and most importantly, you can be assured that teaching quality is up to standard due to MDIS’s reputation for corporate training.
BIZ IQ Academy Digital Marketing Fundamentals
While Biz IQ Academy’s full expertise lies in culinary education, it is also widely known locally for its digital marketing and production courses since its inception in 2015.
With over 126 ratings on MySkillsFuture and a rating of 4/5 stars in terms of training quality, their Digital Marketing Fundamentals course aims to emphasise practicality and quality through equipping learners with a solid foundation in essential digital marketing concepts and techniques.
Course Content
The course contains 5 learning units:
- LU1: Marketing Platform Analysis: Gain insights into analysing various marketing platforms.
- LU2: Digital Marketing Campaign Planning: Learn to plan effective digital marketing campaigns.
- LU3: Digital Marketing Execution: Develop the skills needed to execute successful digital marketing strategies.
- LU4: Content Creation and Marketing: Explore content creation and its role in digital marketing.
- LU5: Digital Marketing Optimization: Discover optimization techniques to enhance digital marketing efforts.
Accreditation
While specific accreditation details are not provided on the websites, Biz IQ Academy offers accredited training, ensuring the quality of their digital marketing education.
You can inquire directly with Biz IQ Academy for further information if you’d like to find out more about their accreditations.
Duration and Cost
The course duration is a total of 23 hours, split across 3 days.
- Full Fee: $1,150
- Nett Fee: $575 (after SkillsFuture Funding)
General Comments
Although Biz IQ Academy isn’t as well-known as some of the other schools, it has over 126 ratings with an average score of 4/5 stars.
Not only that, but this course is slightly more comprehensive than others, with learning units dedicated specifically to platform analysis and optimisation – things that most short courses don’t go into detail.
Nonetheless, this is a solid choice if you can tap on your SkillsFuture credits.
Equinet Certified Digital Marketing Strategist (CDMS) v2

Photo taken from Equinet
Equinet is a training company specialising in digital marketing courses for both businesses and individuals.
Since 2013, they have delivered training to both SMEs and large MNCs, including Fuji Xerox Asia Pacific, the Indonesia Stock Exchange, DHL, NTUC, Singapore Press Holdings, Singtel, IKEA, Singapore Airlines, and other reputable organisations.
This makes them well-placed to help learners gain the knowledge and skills necessary to become proficient in digital marketing strategy.
Course Content
The course content is very comprehensive, with 7 modules – each coming with their own practical WSQ assessment that requires real-world application in your own business context. Courses last about 1.5 months.
The modules covered are as follows:
Module 1: Digital Marketing Essentials
- Introduction to digital marketing.
- Understanding digital marketing funnels.
- Crafting digital marketing strategies.
- Analysing digital marketing performance.
Hands-on assignment: Develop an integrated digital marketing plan.
Module 2: Digital Advertising
- Introduction to digital advertising.
- Exploring digital advertising channels.
- Creating digital advertising strategies.
- Analysing digital advertising campaigns.
Hands-on assignment: Draft an integrated digital media plan and create digital advertising campaigns.
Module 3: Social Media Marketing
- Fundamentals of social media.
- Planning effective social media strategies.
- Creating and amplifying social media content.
- Analysing social media performance.
- Managing social media communities.
Hands-on assignment: Create customer avatars and develop a social media content matrix.
Module 4: Digital Content Marketing
- Understanding content marketing fundamentals.
- Planning content creation and distribution.
- Crafting compelling content.
- Measuring content marketing effectiveness.
- Hands-on assignment: Develop a content marketing strategy for an organization.
Module 5: Search Engine Optimization (SEO)
- Introduction to SEO.
- Conducting keyword research and on-page SEO.
- Building off-page SEO through link building.
- Analysing SEO performance.
Hands-on assignment: Perform keyword research and create an SEO ranking action plan.
Module 6: Email Marketing
- Introduction to email marketing and automation.
- Building and growing email lists.
- Developing effective email messaging and strategies.
- Analysing and optimizing email marketing campaigns.
Hands-on assignment: Create an email marketing strategy, including automation and advanced analytics.
Module 7: Digital Marketing Analytics
- Understanding digital marketing analytics fundamentals.
- Exploring analytics tools and techniques.
- Setting up and accessing Google Analytics.
- Analysing user behaviour and website traffic.
- Tracking monetization and conversions.
Hands-on assignment: Craft business questions and create a website measurement plan for digital marketing campaign evaluation.
Accreditation
Equinet Academy takes pride in being a SkillsFuture Singapore (SSG) Approved Training Organization (ATO). This accreditation ensures the quality and recognition of their courses in Singapore.
While specific accreditation for the "Certified Digital Marketing Strategist Programme" is not explicitly mentioned on the website, Equinet Academy's status as an SSG ATO underscores their commitment to delivering quality training.
The instructors are all also very credible - The group of instructors at Equinet Academy boasts an impressive collective credibility in the field of digital marketing.
With extensive experience working with renowned brands, training thousands of students, and achieving industry-recognized awards and accomplishments, they bring a wealth of practical knowledge and expertise to their roles.
It’s safe to say that they are well-placed to deliver quality education for this digital marketing course.
Duration and Cost
The courses are held throughout the year, and last about 1-1.5 months.
Total course fees: $6,024.24 inclusive of 8% GST
Each of the 7 individual WSQ modules are eligible for up to 70% funding. Check your funding eligibility upon course application.
General Comments
This course is easily one of the most comprehensive on our list, and one of the best, too.
Its high price is probably justified through several standout factors: not only do you get post-course support from your instructor, but also a WSQ statement of achievement issued by SkillsFuture Singapore and a wealth of materials and assessments that no other short digital marketing course offers.
However, as you’ve probably noticed, it’s also one of the most expensive, primarily due to the depth of content taught and the amount of post-course support.
If you’re serious about a marketing career, then an investment here might be the most worthwhile compared to other short-term courses.
Vertical Institute Digital Marketing Bootcamp

Photo taken from Vertical Institute
Vertical Institute specializes in digital marketing training, offering a comprehensive bootcamp that equips participants with skills in various aspects of digital marketing, including social media, SEO, SEM, Google Analytics, content marketing, and email marketing.
The course is designed to be hands-on, allowing participants to execute their own digital marketing campaigns under expert guidance.
Course Content
The course covers SEO, SEM, paid social strategies (Facebook, Instagram, TikTok), email marketing, and more.
It includes expert-led lectures, discussions, assignments, and project work, with a focus on applying learned concepts through a capstone project that addresses a real-world data problem.
This is conducted over 21 hours of course teaching.
Module 1: Introduction to Digital Marketing
- Digital marketing overview and statistics
- How marketing has evolved over time
- Introduction to digital marketing trifecta
- Introduction to A.I.D.A. marketing framework
- Case study of single and multi-channel digital marketing touch points of a fintech business with customers
- Introduction to key concepts to an integrated digital marketing strategy in a digital world today
Activity:
- Explore a customer’s digital footprint and touch points with a financial related business today
- Discuss and explore S.M.A.R.T. social media and digital marketing goals for a financial related business
- Map a digital marketing campaign with A.I.D.A framework
Module 2: Organic Social Media Marketing Strategies (Facebook, Instagram and TikTok)
- Facebook marketing organic strategies
- The rise of Facebook Live
- Instagram marketing organic strategies
- Introduction to TikTok Marketing and platform’s Organic Strategies for Growth
- Content pillar ideas based on social media platform
Activity:
- Discuss the pros and cons of the 3 social media marketing platforms
- Plan and propose a hashtag research and strategy, insights and analytics for an Instagram Post
- Create a social media post based on A.I.D.A framework
Module 3: Paid Social Media Strategies (Facebook, Instagram and TikTok)
- Paid Social Media Strategies (Facebook, Instagram and TikTok)
- Why paid social media advertising is essential for businesses
- Introduction to S.M.A.R.T. social media advertising objectives
- Introduction to Return on Advertising Spend (ROAS)
- Case study of how we can use social media to generate leads
Activity:
- Plan and calculate your campaign’s ROI/ROAS
- Create a Social Media advertisement campaign
Module 4: Search Engine Optimisation (SEO) and Content Marketing
- Introduction to SEO tools
- SEO best practices
- Introduction to Google Search Console
- Repurposing content for the different social media platforms
- The role of good content in marketing
- Explore the difference between Social Media and SEO content marketing
- Introduction to Content Ideation Tools
Activity:
- Research, identify and propose 4 social media content ideas
- Research and propose 3 SEO keyword and long tail blog / article content ideas
Module 5: Search Engine Marketing (SEM) and Google Analytics
- Introduction to planning for a paid search campaign
- Landing pages vs website for paid search campaign
- Introduction to Google analytics
Activity:
- Build a landing page
- Identify Google analytics metrics and goals
Module 6: Email Marketing
- Email marketing best practices
- Email marketing tools, reports and case studies
- Lead generation techniques, growing your email database
- Nurturing potential customers with email automations
Activity:
- Create a pop-up or form for lead generation purposes
- Create an email marketing campaign
Module 7: Measurement and Testing
- Introduction to PDPC’s PDPA policy
- How Facebook and Instagram A/B Testing Ad works
- Reporting on Facebook and Instagram Ad Campaign Insights
- Reporting on Google Ad Campaign Insights i.e. CPC, CPA, etc
Activity:
- Identify and implement for your organisation’s and/or digital marketing department
- Identify Facebook and Instagram Ad metrics that matter
- Identify Google Ad metrics that matter
- Capstone Project discussion
Accreditation
The course is IBF-accredited, and upon completion, participants receive a digital marketing certification recognised by employers in Singapore.
Vertical Institute’s programs are respected by top companies, many of which contribute to the curriculum and use these courses to train their teams.
Duration and Cost
The course consists of 7 lessons, each 3 hours long, scheduled on weekday evenings or weekends.
- Singaporeans 40 and above: $627 (with 70% IBF subsidy)
- Singaporeans below 40 and all PRs: $957 (with 50% IBF subsidy)
- Foreigners: $1782
Singaporeans aged 25 and above can use SkillsFuture Credits to offset fees, and NTUC members can use UTAP to offset up to 50% of remaining fees.
Up to 70% funding support is available from the IBF for eligible individuals.
General Comments
For its price, it’s surprising that this course manages to cover all the major beats of digital marketing.
What’s most noteworthy is that they have a whole section dedicated to organic marketing – Facebook Live and TikTok especially – which other courses often don’t go in-depth into.
Overall, because it hits the sweet spot between length and depth, the most value this brings is to an SME owner, as it introduces all the fundamentals with practical skills assessments embedded in each module.
For individuals looking for an introduction to digital marketing, or if you’re looking for in-depth training, it might be best to consider something longer.
Emeritus-NUS Business School: Digital Marketing Strategies, Models and Frameworks

Logo taken from Emeritus
The National University of Singapore (NUS) Business School is a leading global institution known for its academic excellence in business and management education.
It's part of the National University of Singapore, one of Asia's top universities – which needs no introduction.
This digital marketing course provides a comprehensive understanding of digital marketing. It covers various modules such as digital marketing channels, social media engagement, paid advertising, digital marketing metrics, and the future of digital marketing technology.
Course Content
The course is designed to be interactive, with a mix of pre-recorded video lectures, discussion boards, assignments, real-world case analyses, and live sessions with faculty and industry experts.
Lasting three months and requiring 4-6 hours of work per week, the course contains 8 modules:
- Module 1: Transformation in Marketing - Impact of digitization on marketing, digital consumer behaviour changes.
- Module 2: Reaching Customers: Digital Marketing Channels - Buyer personas, customer journey mapping, engaging customers through various media, content strategies.
- Module 3: Engaging Customers: Social Media - Brand clarity, social media presence, content creation and curation, personalizing customer experiences.
- Module 4: Targeting Customers: Planning for Paid Advertising on Digital Platforms - Paid campaign goals, landing page optimization, post-conversion strategy.
- Module 5: Targeting Customers: Advertising on Digital Platforms - Paid advertising strategies on platforms like Google, Facebook, YouTube, Instagram, WhatsApp, and LinkedIn.
- Module 6: Measuring Success: Digital Marketing Metrics and ROI - Framework for digital marketing measurements, ROI, marketing experiments, multi-attribution tracking.
- Module 7: Planning and Executing a Digital Marketing Strategy - Digital marketing strategy framework.
- Module 8: Technology and the Future of Digital Marketing - Role of marketing in business growth, outlook, marketing technology, AI in marketing
Accreditation
Participants are awarded a verified digital certificate by NUS Business School, which adds to the credibility and recognition of the course.
In addition, you’ll be taught by 2 esteemed marketing professionals: Dr. Doreen Kum and Mr. Ang Eu Gene, both of which are very experienced lecturers in the field.
This certification from a reputed institution like NUS Business School enhances the course's credibility and value for professionals looking to advance their skills in digital marketing.
Duration and Cost
The course duration is 3 months, requiring 4-6 hours of work per week.
The program fee is US$1,950.
General Comments
This course is best-suited to busy professionals because of how asynchronous it is – in addition to all the prerecorded lectures, there’s ample face-to-face classes and a reputable network of alumni you can tap into.
Unique to this course is also Module 8 on modern marketing to Gen Z consumers and the use of Generative AI (GAI), which is a rarity among the courses we’ve seen and an important factor in digital marketing moving forward.
Overall, this course is reasonably priced, from a good institution, and is very practical. The downside is that demand is very high – so registering early for their next intake is recommended.
SMU Advanced Certificate in Digital Transformation in Marketing

Photo taken from Singapore Management University
SMU Academy, a part of Singapore Management University, focuses on adult education.
It offers a variety of professional courses and accreditation programs tailored for working professionals, post-diploma, and post-graduate applicants.
The Academy is also known for its flexible and practice-oriented approach, providing training that combines academic depth with real-world business insights.
Course Content
The program includes six modules, and each module ends with an assessment, which could be an online quiz, a presentation, or based on classroom exercises, as decided by the trainer.
To earn the certificate, participants must achieve a minimum of 75% attendance and pass the assessments for all six modules within three years.
The modules are also taught separately, like a degree course:
- Marketing + Technology – A New Marketing Eco-system
- Digital Marketing Strategies
- How to Connect with Your Customers
- Consumer-centric Innovation
- Advertising Analytics - How to Measure Success
- The Future of Digital Marketing
Accreditation
The academy provides industry-relevant and up-to-date knowledge, and SMU is very credible compared to other providers.
Additionally, the issuance of digital certificates from SMU that are tamper-proof and stored on a blockchain adds to the authenticity and recognition of the course.
This course is also accredited by SkillsFuture Singapore.
Duration and Cost
Each module takes 2 working days to complete, so the full course takes a total of 12 working days, from 9am-5pm each day.
- Singapore Citizens below 40 years old and Permanent Residents: $3,888 (after SSG Funding)
- Singapore Citizens 40 years and older: $1,488 (after SSG Funding)
- Foreigners: $12,960
You can also enrol for individual modules if you’re not looking to get a full certificate. Each module is priced separately.
General Comments
Overall, this course strikes a good balance between depth – 2 full days per module is nothing to scoff at – and length.
Each module is also standalone and taught by different professionals all skilled practitioners in digital marketing – and you can choose to go for individual modules if you only want to refresh your skills in certain areas.
This, coupled with SMU’s strong reputation in local business, makes this course worth considering whether you’re new or experienced.
NUS Professional Certificate in Digital Marketing

Logo taken from NUS Business School
This is the second time NUS is featured, and compared to #5 on our list, this course is more targeted towards people already working in marketing and helping them navigate the complexities of marketing in an Asian context.
It also focuses a lot on analytical and quantitative tools necessary for profit-maximizing digital marketing decisions across various industries.
Course Content
This certificate comprises two modules – one general digital marketing module, and one module specifically focusing on quantitative analysis and ROI from marketing campaigns.
The first module, Marketing Strategy in a Digital World, is 5 days long and comprises of these sections:
- Customer centricity: A value-based marketing approach
- Understanding & Enriching Consumer Journeys
- Digital & Social Media Marketing: Trends, Strategic Framework and Acquisition Tools
- Industry Practices: Digital Marketing in Action
- Brand Alignment for Competitive Advantage
The second module, Digital Marketing: Optimising Digital ROI, is 1 day long and comprises these sections:
- Online Marketing Metrics (CTR, CPM, Conversion etc.)
- Regression Analytics
- Digital Experiments
- Estimating Returns on Investment (ROI)
- Attribution Models
- Allocation of Marketing Resources across Social Media
It’s also important to note that all analysis in the second module will be done using Microsoft Excel – it will be best to have some experience using the program before enrolling.
Accreditation
Upon completing the course, participants receive a verified digital certificate from NUS Business School, enhancing the course's credibility and recognition.
The course is also conducted under the guidance of Associate Professor Prem Shandasani, who brings extensive experience in the field.
Additionally, this program offers opportunities to connect with the broader business networks within the NUS business community.
Duration and Cost
Marketing Strategy in a Digital World
The course spans 5 days with fees of SGD 5,670 (full fees, including GST) or SGD 651 after funding.
Digital Marketing: Optimising Digital ROI
The course is offered at SGD 1,026.00, with different pricing for various participant profiles after funding.
General Comments
Given the many different digital marketing courses offered even by a single school like NUS, it might be difficult to decide which to go for.
Compared to the 5th spot on our list, this certificate has a very strong quantitative component focusing on evaluating ROI compared to other courses, which just introduce them briefly.
That said, if you’re already doing marketing, are more interested in the analytics and numbers part of marketing, or want something in-depth set in the Asian context, then this course might bring more value to you than most.
General Assembly Digital Marketing Course: Singapore

Logo taken from General Assembly
General Assembly is an educational institution that specializes in teaching today's most in-demand skills.
Founded in 2011, it focuses on providing career-focused training in fields such as digital marketing, data science, software engineering, user experience design, and product management.
In addition to skill-based training, General Assembly also places a strong emphasis on career development, offering services like coaching, networking opportunities, and access to a global alumni network.
Course Content
The course is designed to build confidence and capability in applying modern marketing strategies on the job, with a focus on data-driven multichannel campaigns.
The course syllabus is summarised here:
Objective-First Marketing
- Apply the Objective-First Marketing Framework for campaign strategy development.
- Choose Key Performance Indicators (KPIs) aligned with marketing objectives.
- Select channels and tactics based on audience and marketing objectives.
- Create benchmarks and understand the differences between single-channel, multi-channel, and omni-channel marketing.
Customer Insights
- Use data tools to gather customer information.
- Communicate a brand’s value proposition effectively to the target audience.
Social Media Marketing
- Explore advertising options on various social platforms.
- Structure and segment ad campaigns; target customer groups; analyse performance on social channels.
- Understand trade-offs between reach and precision in targeting.
- Choose optimal bidding types for paid social campaigns (CPM, CPC, CPA).
Paid Search Marketing
- Learn the mechanics of search engine marketing.
- Structure campaigns, write paid search ads, and apply target keywords.
- Choose the optimal bidding type for paid search campaigns.
- Implement retargeting-based campaigns.
SEO and Content Strategy
- Identify organic tactics for ranking higher in search results.
- Conduct keyword research and create SEO-optimized content.
- Understand the role of backlinks and strategies for acquiring them.
Google Analytics
- Familiarize with essential features and functions of Google Analytics.
- Gain insights from various sections like Audience, Acquisition, Behaviour, and Conversion.
- Analyse conversion funnels and create UTM codes following best practices.
Measurement
- Calculate key metrics like CPM, CPC, CTR, CPA, and ROAS.
- Analyse data to compare performance across multiple channels.
- Understand the role of attribution in optimization.
Testing
- Design and implement A/B tests for social media, paid search, and websites.
- Evaluate the statistical significance of test results.
Email Marketing
- Get acquainted with email marketing platforms and best practices.
- Utilize CRM data for personalized email campaigns.
- Understand email automation and design emails using industry tools.
Accreditation
General Assembly was founded in 2011, and has an extensive global footprint, offering courses in numerous major cities around the world.
In addition, it has formed partnerships with several notable companies and organizations for employee training. For example, their partnership with P&G for digital marketing training showcases their capability in providing relevant and up-to-date knowledge.
Upon completion of this course, you’ll get a certificate of completion that is verifiable and can be put on LinkedIn.
However, it’s worth noting that there’s no SkillsFuture support for this course, and the certificate seems to be more valuable when working internationally compared to in Singapore.
Duration and Cost
The course offers multiple start dates and is conducted online for a period of about 2 months.
The total cost of the course is SGD 5,400, with the possibility of employer sponsorship for full or partial tuition reimbursement.
General Comments
The answer to this can be tricky – on one hand, General Assembly is well-known for their corporate training programmes especially among larger MNCs like Adobe. On the other hand, they don’t have any formal accreditation with any educational institution, even in the US.
What stands out for courses from General Assembly are two things: post-course career support, and its extensive alumni network, although we’d mostly recommend this course only to those who want to expand overseas with a general certificate that’s known within the industry.
M.A.D. School Applied Certificate in Digital Marketing

Photo taken from M.A.D. School
M.A.D. School, which stands for Marketing, Advertising, and Design School, is an educational institution based in Singapore. It focuses on providing contemporary and industry-relevant education in the fields of marketing, advertising, design, and related disciplines.
It’s also registered with Singapore’s Committee for Private Education (CPE) and caters to students and professionals looking to enhance their skills in marketing, advertising, and design.
Course Content
The course is designed as evening classes, held once per week, each session lasting from 7 pm to 9 pm for 12 weeks.
The curriculum includes digital marketing fundamentals, data analytics, social media marketing, storytelling, website design, etc., equipping students to work in a junior digital marketing role immediately.
Apart from traditional marketing topics, it also goes into other in-demand skills such as SEO, SEM, Adobe Photoshop, and UI Design.
In addition, students can progress to a diploma program with course fee reductions and module exemptions upon graduation.
The school also offers a student initiative social enterprise, Make The Change, where students can work on live projects, get paid, and utilize their digital marketing skills to assist NGOs, social enterprises, and various companies under the guidance of experienced professionals.
Specific curriculum details are not available online – so check directly with M.A.D. for more details.
Accreditation
M.A.D. School is registered with the Committee for Private Education (CPE) from 03/08/2022 to 02/08/2026, which adds to its credibility as an educational institution.
In addition, it appears to be well-recognised in Singapore, with acknowledgement from major channels like Channel News Asia, The Straits Times and 93.8FM.
You’ll also receive a recognised certificate that earns credit towards their diploma program, which you can find here.
Duration and Cost
The course lasts 12 weeks, with 1 session each week lasting 2 hours.
Singaporeans/PRs below 40 years old can avail of the course at $660, and those aged 40 and above at $220.00, after respective subsidies.
International students are charged a fee of $2,200.
General Comments
This course differentiates itself from the others by going in-depth into design rather than analytics and strategy.
It’s the only one from our list that actively dips into design tools such as Figma and Photoshop, and this might appeal to you if you’re not interested in the numbers game that digital marketing often is.
It’s also worth noting that it’s also SkillsFuture-approved and recognised within Singapore and Asia, making it a worthy contender when compared to the other institutions on this list.
Final Thoughts
There you have it – ten short yet recognised digital marketing courses in Singapore.
As digital marketing continues to dominate the business landscape, equipping yourself with the right skills is crucial.
Whether you're a beginner, a business owner, or an established marketing professional, staying updated and skilled in these areas is not just beneficial, it's essential for success in today's digital-driven market.
If you’re willing to, short courses can potentially help you discover your passion and open new doors in your career.
Keep levelling up!